Tools

EPC calculator

An EPC calculator finds how much you earn, on average, for each click you send to an offer. Divide your earnings by the number of clicks. This EPC calculator also works from a conversion rate and a payout per conversion, so you can estimate earnings per click before you have much data.

By Russell Brown, founder of Summit LeadsUpdated How we write and check guides4 min read

EPC calculator

This calculator needs JavaScript. The formula and the worked example on this page show how it works.

Result

Enter a value above 0 in each field.

Embed this calculator

Formula

EPCEPC (earnings per click)The average amount a publisher earns for each click it sends to an offer. Glossary = earnings / clicks

Apply as a publisher

What is EPC in affiliate marketing?

EPC stands for earnings per click. In affiliate marketing it is the average amount an affiliate earns for each click sent to an offer. It puts offers with different payouts and conversion rates on the same scale, so you can compare them and set it against what each click costs you.

There are two ways to calculate it. If you have results, divide total earnings by total clicks. If you are planning, multiply the expected conversion rateConversion rateThe share of leads that turn into the outcome the end client wants, such as a booked appointment, a sold job or a signed case. Glossary (conversions divided by clicks) by the payout per conversion.

Example (made-up numbers)

Earnings of $500 from 1,000 clicks: $500 / 1,000 = $0.50 EPC.

A 5% conversion rate and a $10.00 payout per conversion: 0.05 x $10.00 = $0.50 EPC.

These are made-up numbers that show the arithmetic only. They are not Summit payouts or rates.

How to use the EPC calculator

  1. Pick a mode: from earnings and clicks, or from conversion rate and payout.
  2. Enter your own figures. The fields start empty, and the calculator holds no payout or rate of its own.
  3. Enter the conversion rate as a percentage, so one conversion in twenty clicks is 5.
  4. Read the EPC as you type. Use Copy result to paste it into a report, or Clear inputs to start again.

Count clicks and earnings for the same offer, the same traffic source and the same date range. Use earnings after returned or rejected leads, so the EPC shows what you were actually paid.

How to read the result

Set your EPC against your cost per click. If the EPC is higher, each click earns more than it costs. If it is lower, the campaign loses money on every click. The CPC calculator works out your cost per click from spend and clicks, or from CPMCPM (cost per thousand impressions)The cost of showing an ad 1,000 times. Glossary and click-through rate.

EPC from the payout mode is an estimate. Your real conversion rate depends on the traffic source, the audience, the lander and the offer, and it can change once leads are reviewed and returned. Replace the estimate with real earnings and clicks as soon as you have them.

On a revenue share, earnings per lead vary with what each lead sells for, so use the earnings and clicks mode. To check where a rev shareRev shareA payout model in which the publisher is paid a share of what the lead sells for, rather than a fixed price per lead. Glossary campaign breaks even, use the rev share break-even calculator. How payouts work explains the payout models.

Common EPC mistakes

  • Counting clicks in one place and earnings in another. Use the clicks your tracker sent to the offer, not the clicks the ad platform reported, or the EPC will be off.
  • Using earnings before returns. Leads that are returned or rejected are not paid. Use the net figure.
  • Comparing EPC across traffic sources without the cost. A higher EPC on a source with expensive clicks can still lose money.
  • Judging an offer on a small sample. A few conversions more or less can move EPC a long way. Wait for enough clicks before you decide.

Embed this calculator

You can add this EPC calculator to your own site. Copy the code below and paste it into your page. It loads the calculator in a frame and includes a credit link to this page.

<iframe src="https://summitleads.ai/embed/epc-calculator" width="100%" height="600" style="border:0" title="EPC calculator by Summit Leads" loading="lazy"></iframe>
<p><a href="https://summitleads.ai/publishers/tools/epc-calculator">EPC calculator</a> by Summit Leads</p>

Frequently asked questions

What is EPC in affiliate marketing?

EPC means earnings per click: the average amount an affiliate earns for each click sent to an offer. It is total earnings divided by total clicks.

How do you calculate EPC?

Divide your earnings by your clicks. Before you have results, multiply the expected conversion rate by the payout per conversion to estimate it.

How is EPC different from CPC?

EPC is what a click earns you. CPC is what a click costs you. When EPC is higher than CPC, the campaign makes money on each click.

Does this calculator use Summit payouts?

No. The fields start empty and the calculator holds no payout or rate. Enter your own figures. Summit agrees payment terms with each publisher during onboarding.

Related tools

Sending traffic to lead offers?

The publisher program has offers in MVA and home improvement, with auto and home insurance now onboarding. Email us your traffic sources, states and expected volume.

Apply as a publisher

Or write to team@summitleads.ai. We reply by email.

What happens next

  1. Step 1: You email us.
  2. Step 2: We reply by email.
  3. Step 3: Every publisher is reviewed, and return and payment terms are agreed during onboarding, before you go live.

Already generating leads on your own forms? Sell your leads instead.

Running traffic? Talk to us.

Email team@summitleads.ai. We reply by email. You can also message Summit Leads or Russell Brown on LinkedIn. Contact details.