Sell insurance leads you generate
To sell insurance leads, you capture quote requests on your own forms with clear consent, then send each lead to buyers in real time, directly or through a broker that routes it by ping/post. Insurance lead buyers pay for leads that match their lines and states, arrive fast, and carry a consent record they can check.
Summit Leads is now onboarding buyers and suppliers for auto and home insurance leads. Email us with the lines, states and daily volume you want.
Summit Leads is now onboarding buyers and suppliers for life insurance, final expense, IUL and mortgage protection leads. Email us with the lines, states and daily volume you want.
This page is for lead generators who run their own insurance quote forms: comparison sites, single-line quote sites and publishers with their own traffic. Summit currently works with web leads (form fills). It does not buy or sell calls or live transfers.
Buying insurance leads instead? See insurance leads for agents.
Auto and home insuranceNow onboarding
- Sell auto insurance leads
What auto insurance buyers look for, with five guides.
- Sell home insurance leads
What home insurance buyers look for, with five guides.
Life insurance and final expenseNow onboarding
- Sell life insurance leads
What life insurance buyers look for in a supplied lead.
- Sell final expense leads
What final expense buyers look for in a supplied lead.
Guides for insurance lead sellers
- How to sell auto insurance leads
Setting up forms, consent and real-time delivery for auto insurance leads.
- What auto insurance leads are worth
The factors that set the price of an auto insurance lead.
- Auto insurance lead quality
Fields, validation, consent and duplicates in auto insurance leads.
- Exclusive vs shared auto insurance leads
How selling an auto insurance lead once differs from selling it several times.
- Aged auto insurance leads
How aged auto insurance leads are sold and used.
- How to sell home insurance leads
Setting up forms, consent and real-time delivery for home insurance leads.
- What home insurance leads are worth
The factors that set the price of a home insurance lead.
- Home insurance lead quality
Property fields, validation, consent and duplicates in home insurance leads.
- Exclusive vs shared home insurance leads
How exclusive and shared distribution compare for home insurance leads.
- Aged home insurance leads
How aged home insurance leads are sold and used.
- Insurance lead consent and documentation
Consent language, consent certificates, records and state rules for insurance leads.
- How to sell life insurance leads
Forms, consent and delivery for life insurance leads.
- How to sell final expense leads
Forms, consent and contact standards for final expense leads.
What insurance lead buyers look for
Insurance lead buyers are agencies, independent and captive agents, brokers, carrier sales teams and lead buying desks. They judge a supplied lead on what it lets them do: quote quickly and reach a person who is still shopping.
| What they check | Why it matters to the buyer |
|---|---|
| The line of insurance and the qualifying answers | A buyer can only quote lines and profiles its carriers write. |
| Time from form to delivery | Shoppers often ask several sites for quotes in one session. The first call has the best chance. |
| Valid contact data | Disconnected numbers and fake emails are usually returned. |
| A consent record for every lead | The buyer needs to show what the consumer agreed to before it calls or texts. |
| No duplicates | A consumer sent twice in a short window costs the buyer twice for one person. |
| A known source | Buyers track results by source and stop sources that do not convert. |
Each line adds its own checks. Auto buyers look at vehicles, drivers and current insurance. Home buyers look at the property and the purchase or renewal date. Life and final expense buyers look at age range and the coverage the person asked about. The line pages below cover each one.
Consent and documentation
Insurance leads are bought to be called and texted, so the consent on your form decides whether a lead can be used. Show consent language next to the submit button that names who may contact the consumer and how. Store a consent certificate for each lead: the language shown, the timestamp, the IP address and the page URL.
State rules also apply. Several states have their own telemarketing laws, and state insurance rules on solicitation differ. See consent and documentation for insurance leads and TCPA compliance for insurance leads.
Sell insurance leads through a broker
A broker sits between lead generators and buyers. You send your leads to the broker. The broker offers each lead to the buyers whose filters it matches and sends it to the buyer that wins. You deal with one integration and one set of terms instead of one per buyer.
Your form captures the lead
The consumer requests a quote and agrees to the consent language on your form.
You post the lead
Your system sends the lead to the broker in real time, with the consent certificate reference.
The broker pings buyers
A partial record without contact details is offered to the buyers whose filters match. See how ping/post works.
The winning buyer receives the lead
The full lead goes to the buyer that won. Leads no buyer accepts are not sold.
Returns and payment
Returns and payment follow the terms agreed during onboarding.
For how a ping tree decides which buyer gets a lead, see what is a ping tree.
How to find leads to sell insurance?
This question usually comes from agents looking for prospects, not from lead generators. If you are an agent who wants leads to sell policies to, see insurance leads for agents and how to get insurance leads.
If you generate leads to sell, they come from your own quote forms and the traffic you send to them: search ads, social ads, content sites and comparison pages you run. Every lead you sell must be one you captured with consent on your own form.
Frequently asked questions
Who are insurance lead buyers?
Agencies, independent and captive agents, brokers, carrier sales teams and lead buying desks. Each buys the lines and states it can write or resell.
Can I sell insurance leads online through a broker?
Yes. Lead generators commonly post leads to a broker in real time, and the broker routes each lead by ping/post to a matching buyer.
Do auto insurance leads buyers take leads from any state?
Each buyer sets the states it buys in. Which states apply to a supplier is agreed during onboarding.
Does Summit buy insurance calls or live transfers?
No. Summit works with web leads (form fills) only. It does not buy or sell calls or live transfers.
What do I send in my first email?
Your insurance lines, traffic sources, how consent is captured on your forms, and your daily volume. Email team@summitleads.ai.
Related
Generating insurance leads?
Email us your insurance lines, traffic sources, how consent is captured, and daily volume. Summit currently works with web leads (form fills), not calls or live transfers.
Or write to team@summitleads.ai. We reply by email.
What happens next
- Step 1: You email us.
- Step 2: We reply by email.
Related for publishers: Insurance affiliate program.