Tools for lead gen publishers
These publisher tools help you plan, launch and track MVA and home improvement campaigns: a calculator for the cost per click where a rev share campaign breaks even, two checklists to run before launch, and a template for naming sub IDs so every sold lead traces back to an ad.
Each tool uses only the numbers and details you enter. Nothing is stored or sent anywhere.
Already generating leads on your own forms? Sell your leads instead.
Calculator
- Rev share break-even calculator
Earnings per sold lead, earnings per click and the break-even cost per click, from your own rates.
Checklists
- Pre-launch compliance checklist
Consent, ad claims, platform policy and traffic guideline checks to run before any traffic goes live.
- Campaign launch checklist
Tracking, structure, budget and first-week checks for a new campaign.
- Sub ID naming template
A naming convention for campaigns, ad sets and ads, with worked examples.
The checklists are written to print cleanly from your browser.
Reference
- Lead generation glossary
Plain definitions of the terms in these tools, from sub ID to sold rate.
- Publisher guides
Step-by-step guides grouped by traffic source and topic.
- Traffic guidelines
Approved sources, creative rules and consent rules.
- How payouts work
Sold leads, unsold leads, returns and reporting.
Frequently asked questions
Are the tools free?
Yes. They run in your browser and use only what you enter. No account is needed.
Does the calculator use Summit rev share rates?
No. Summit does not publish a rev share rate; terms are agreed during onboarding. The calculator uses the numbers you enter.
Can I print the checklists?
Yes. Use your browser’s print option; the navigation and footer are left out of the printout.
Related
- Pay-per-lead affiliate program: How the publisher program works.
- Start a lead generation business: The path from idea to running traffic.
- How to plan a first test campaign: Scope, structure and stop rules.
Run the traffic. We handle the rest.
Every publisher is reviewed before going live. Email us your verticals, traffic sources, states and expected volume.
Or write to team@summitleads.ai. We reply by email.
What happens next
- Step 1: You email us.
- Step 2: We reply by email.
- Step 3: Every publisher is reviewed, and return and payment terms are agreed during onboarding, before you go live.