Lead network guide: how ping post and lead distribution connect sellers with buyers.

Real-time delivery in home improvement and MVA. Two sides: lead generators who supply, lead aggregators who need volume.

I buy leads I generate leads

New to the industry? Read the lead generation industry guide.

Lead network guides

How leads move between sellers and buyers

Ping post explainedHow a partial-data ping, a buyer bid and a full post move a lead in real time.
Lead distribution explainedHow leads are matched to buyers by filters, caps, bids and routing order.
How lead networks workWho the publishers, brokers and buyers are, and how value moves between them.
Ping/post vs direct postWhen a live auction fits and when a fixed-price direct post is simpler.

Finding the other side of the market

Two sides. One network.

Lead generators and publishers supply quality volume. Aggregators need consistent inventory. Summit Leads connects both sides with real-time ping/post delivery. If your company does both, a buy and sell partnership sets up selling your supply and buying leads in one onboarding.

Generating leads? Join our network.

A check for an active buyer in your states before a small test
Payment and return terms agreed during onboarding
Real-time ping/post, one lead at a time

Sell Your Leads

Buying leads at scale? Get reliable supply.

Filtered to your specs, accepted only
Real-time ping/post delivery to your systems
MVA, home services, debt, insurance (now onboarding)

Become a Buying Partner

Learn more

How the network works, what to look for, and how to get started. Start with ping post explained and lead distribution explained. Buyers in a network pay per lead, so cost per lead is the number both sides end up negotiating around, and brand vs performance marketing explains where this kind of pay-for-results buying sits in a marketing budget. To see the whole path in one place, the lead generation diagrams show the lead lifecycle, the ping/post auction and the path from publisher to buyer. The same model runs in insurance, where guides cover how to generate life insurance leads and when aged insurance leads are worth working, how much insurance leads cost, where free insurance leads come from, and how the home insurance affiliate program will work.