Apply as a publisher
Apply by email. Send us the details below and we will review your application. Every publisher is reviewed before going live.
Or email team@summitleads.ai directly.
Already generating leads on your own forms? Sell your leads instead.
What to send
The apply button opens an email with these fields already listed. Fill in each one. The more specific you are, the easier it is for us to review your application.
| Field | What to write | Why we ask |
|---|---|---|
| Verticals | MVA, home improvement, or both. Name the offers you plan to start with, for example car accident or roofing. | Summit runs two verticals. The offer decides which landers and buyers apply. |
| Traffic sources | Meta, Google, native ad networks, or SEO and rank-and-rent sites. List each one you plan to use. | These are the approved sources. Each one works differently with Summit landers. |
| States | The states you plan to target first, or all states. | Summit covers all U.S. states in both verticals. Your states shape the first test. |
| Expected monthly volume | A realistic estimate of the traffic or leads you expect to send. | It helps us plan routing for your traffic. |
| Website or company | Your company name and website, or the sites you plan to send traffic from. | It tells us who you are and, for SEO publishers, where the traffic comes from. |
If you have run lead gen traffic before, say so and describe it briefly: the verticals, the sources and how you tracked results. If you are new, say that too. Either way, an honest description is more useful than a large estimate.
What to mention for each traffic source
A few extra lines about how you run your source make an application much clearer. Here is what is useful for each approved source:
| Source | Useful details |
|---|---|
| Meta | Whether you run from a verified business account, which lead offers you have run before, and the formats you use, such as image, video or carousel. |
| Whether you run search campaigns, the keyword themes you plan to target, and how you manage negative keywords. | |
| Native | Whether you send traffic straight to the lander or through an advertorial or pre-lander, and the kinds of sites your ads appear on. |
| SEO and rank-and-rent sites | The sites you plan to use, the topics and locations they rank for, and how you plan to link to the lander. |
You do not need to share account access or private data in your application. A short, plain description is enough.
What happens after you apply
- 01
We review your application
Every publisher is reviewed before going live. We look at your verticals, sources, states and the details you sent. We reply by email.
- 02
If approved, terms are agreed
Return terms and payment terms are agreed during onboarding.
- 03
You receive your tracking links
Your tracking links point to Summit landers for the offers you will run, so every lead from your traffic is attributed to you.
- 04
You start sending traffic
You run your campaigns. Summit runs the lander, the consent capture and the ping/post routing, and you earn rev share on sold leads.
Read how payouts work for what sold, unsold and returned leads mean for your earnings.
How to prepare
You can get ready while your application is reviewed. These steps make the first campaign faster to launch and easier to read:
- Read the [traffic guidelines](/publishers/traffic-guidelines). They cover approved sources, ad creative requirements and consent rules.
- Pick one offer to start. One offer in one vertical gives you a clear first result. The MVA and home improvement program pages describe each offer.
- Choose a small group of states. A narrow first test gives each state enough traffic to compare.
- Plan your sub IDs. Decide how you will label campaigns, ad sets and ads so your results by tracking link make sense. See tracking links and sub IDs explained.
- Draft your creative. Write a few ads, one angle each, that follow the policies of the platform you run on.
- Write down your questions. Return terms, payment terms and how reporting is delivered are all covered during onboarding.
If you are planning your first campaign, how to plan a first test campaign walks through budget, structure and what to measure.
Is this the right program for you?
The publisher program fits media buyers and site owners who produce traffic and want Summit to handle the lander, consent and routing. If you already generate leads on your own forms, with your own consent capture, sell your leads is the better fit. The hosted landers vs your own landers page compares the two setups.
Ready? Send your verticals, traffic sources, states, expected monthly volume and website or company.
Apply as a publisherFrequently asked questions
How do I apply?
Use the apply button on this page, which opens an email with the fields listed, or email team@summitleads.ai directly with your verticals, traffic sources, states, expected monthly volume and website or company.
Is every publisher reviewed?
Yes. Every publisher is reviewed before going live.
When are return and payment terms set?
Return terms and payment terms are agreed during onboarding, after your application is approved.
Can I apply if I am new to lead gen?
Yes, you can apply. Say that you are new and describe the traffic source you plan to use. The publisher guides are a good place to start learning.
Can I apply for both verticals?
Yes. List both MVA and home improvement, and name the offers you plan to start with in each.
Related
How the program works, verticals and traffic sources.
Approved sources, ad creative rules and consent rules.
Sold leads, unsold leads, returns and reporting.
Answers on verticals, sources, payouts, returns and applying.
Budget, structure and what to measure in your first test.
Apply as a publisher
Every publisher is reviewed before going live. Send your verticals, traffic sources, states, expected monthly volume and website or company.
Apply as a publisherOr write to team@summitleads.ai. We reply by email.
Already generating leads on your own forms? Sell your leads instead.