Frequently asked questions from lead buyers
Short answers for aggregators, lead-generation companies and buying desks on how Summit Leads supplies leads: verticals, delivery, filters and caps, compliance, returns and pricing. Each answer links to the page with the full detail where one exists.
Email the teamGetting started
Who buys leads from Summit Leads?
Aggregators, lead-generation companies and buying desks that route, resell or fill client campaigns. Summit Leads is a business-to-business supplier and does not provide services to consumers.
Read more: About Summit Leads
When was Summit Leads founded, and who runs it?
Summit Leads was founded in 2025 by Russell Brown.
Read more: About Summit Leads
How many partners does Summit Leads work with?
Summit Leads works with 40+ national buyer and supply partners.
How do we start buying leads?
Email team@summitleads.ai with your verticals, states, daily caps and delivery method. After a call, terms are configured for your account, your endpoint is integrated and tested, and then you go live.
Read more: How to become a partner
How long does onboarding take?
Most partners go live within 24-72 hours after setup, once test leads and a small live volume have been checked.
Read more: how the ping/post integration works
Do new buyers start with a test?
Yes. New buyers usually start with a small test volume so their team can check contact rates and quality before caps are raised.
Verticals and sub-types
Which verticals does Summit Leads supply?
Home improvement: roofing, flooring, siding and gutters, bathroom renovation, and bathroom and windows. MVA / personal injury: car accident, motorcycle accident, commercial vehicle / truck accident and rideshare accident.
Read more: Home improvement leads, MVA leads
Can we buy a single sub-type only?
Yes. Filters are set by vertical and sub-type, so a campaign can take only roofing leads, for example, or only motorcycle accident leads.
Read more: Roofing leads, Flooring leads, Siding and gutter leads, Bathroom remodeling leads, Window replacement leads
What quality bar applies to MVA leads?
MVA leads are held to a documented injury, clear or favorable liability, no attorney already representing the consumer, and accurate contact data.
Read more: Car accident leads, Motorcycle accident leads, Truck accident leads, Rideshare accident leads
Delivery and integration
How are leads delivered?
By real-time ping/post. A ping with partial, non-identifying data goes out, your system bids or declines, and the winning bid receives the full lead by post.
Read more: how the ping/post integration works
What data is in a ping?
Partial, non-identifying data such as the vertical and sub-type, the state and ZIP code, and the answers to qualifying questions. A ping never includes the full name, phone number, email address or street address.
What is included in the post?
The full contact data, the lead fields for the vertical, and the consent record: the opt-in language shown, the timestamp, the IP address and the page URL where consent was given.
Can we buy without being pinged?
Yes. Direct post lets you set a fixed price for leads that match your criteria, and matching leads are posted to you without a ping or an auction step.
Can we receive leads in batches?
Yes, if your systems require it. Batch delivery is set up per partner, and real-time delivery stays the default because lead value falls as time passes.
Where is the field specification?
The field specification for each vertical is shared during onboarding, together with test instructions. Email team@summitleads.ai to request it.
Read more: Lead generation glossary
Filters, caps and targeting
Which states does Summit Leads cover?
All U.S. states, for both home improvement and MVA leads. Each buyer chooses the states or ZIP codes it buys in.
What filters can we set?
Vertical and sub-type, states or ZIP codes, and other criteria such as homeowner status in home improvement or injury and attorney status in MVA. Leads outside your filters are never pinged to you.
How do daily caps work?
Each campaign has a daily cap, and you can also ask for hourly or day-of-week delivery limits. Once a cap is reached, no more leads are pinged to that campaign that day.
Can we change filters or caps after going live?
Yes. Filters and caps are configured on our side from the details you send, and you can ask for a change by email at any time.
Are the leads exclusive?
Leads are exclusive by default: each lead is sold to one buyer. Shared delivery is available if a buyer asks for it.
Read more: Exclusive vs shared leads
Quality and compliance
Are the leads TCPA compliant?
Yes. Consent is captured at the point of submission, and the consent record travels with every lead so you can check what the consumer agreed to.
Read more: TCPA compliance
What does the consent record contain?
The opt-in language the consumer saw, the timestamp of submission, the IP address and the page URL where consent was given. Store it with the lead, since it is what you or your client will rely on if a contact is ever questioned.
How do we report a quality problem?
Email the team with the lead IDs and what you found. Feedback from the test stage and from live traffic is used to adjust filters, which is usually the fastest way to fix a quality gap.
Read more: Lead quality standards
Returns and terms
Does Summit Leads accept returns?
Return terms are discussed on the onboarding call and agreed before going live, covering which reasons qualify and how a return is submitted.
Read more: How returns work
Which return reasons usually qualify?
In the industry, typical reasons are a duplicate lead, a disconnected or invalid phone number, wrong or fake contact details, or a consumer outside your filters. The reasons that apply to your account are the ones agreed for it before going live.
Read more: How returns work
Are terms the same for every buyer?
No. Terms, caps and pricing are set per partner, based on vertical, filters and delivery requirements, and agreed in writing before going live.
Pricing and billing
How much do leads cost?
Pricing is set per partner and is not published. It depends on the vertical, sub-type, filters and delivery requirements of each campaign.
How do we get pricing for our campaigns?
Email team@summitleads.ai with your verticals, states, daily caps and delivery method, and pricing is discussed with you directly during onboarding.
A question not answered here?
Email the team with your verticals, states, daily caps and delivery method, and we will reply by email.
Start small, with no long-term commitment
- No long-term contract. Pause or stop at any time.
- No setup fee and no monthly fee. You pay only for leads delivered that match your filters.
- Start with a small test volume and scale when the numbers work.
- Leads are exclusive by default: each lead is sold to one buyer.
- Return terms are agreed on the onboarding call, before you go live.
Or write to team@summitleads.ai. We reply by email.
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