Frequently asked questions from lead buyers
Lead buyers most often ask how Summit Leads delivers, what it covers and how terms are set. Summit is a ping/postPing/postA real-time selling method in which a lead is pinged to buyers with partial data, buyers bid, and the winning bidder receives the full lead by post. Glossary brokerage that routes MVA and home improvement web leads in real time, filtered by state or ZIP code. Leads are exclusive by default, with shared delivery on request, and return and payment terms are agreed during onboarding.
Short answers for aggregators, lead-generation companies and buying desks on how Summit Leads supplies leads: verticals, delivery, filters and caps, compliance, returns and pricing. Each answer links to the page with the full detail where one exists.
Email the teamGetting started
Who buys leads from Summit Leads?
Aggregators, lead-generation companies and buying desks that route, resell or fill client campaigns. Summit Leads is a business-to-business supplier and does not provide services to consumers.
Read more: About Summit Leads
When was Summit Leads founded, and who runs it?
Summit Leads was founded by Russell Brown. Our team has 7 years of combined experience in lead generation.
Read more: About Summit Leads
How many partners does Summit Leads work with?
Summit Leads routes leads by real-time ping/post to buyers whose filters match. Partner names are never shared.
How do we start buying leads?
Email team@summitleads.ai with your verticals, states, daily caps and delivery method. After a call, terms are configured for your account, your endpoint is integrated and tested, and then you go live.
Read more: How to become a partner
How long does onboarding take?
Go-live timing is confirmed during onboarding, once test leads and a small live volume have been checked.
Read more: how the ping/post integration works
Do new buyers start with a test?
Yes. New buyers usually start with a small test volume so their team can check contact rates and quality before caps are raised.
Before you buy
What fields come with a lead?
The full contact data, the lead fields for the vertical, and the consent record: the opt-in language shown, the timestamp, the IP address and the page URL where consent was given. The sample lead pages list every field, vertical by vertical.
Read more: Sample leads
Can we see a sample lead?
Yes. The sample lead pages show one example lead each for car accident, roofing, bathroom remodeling and window replacement leads, with invented values. For siding and gutters or flooring, email team@summitleads.ai.
Read more: Sample car accident lead, Sample roofing lead
How long is a bid valid?
Email team@summitleads.ai to ask. Your system replies to each ping with a bid or a decline within the response window agreed at setup, and a reply that arrives after the window is treated as a decline for that lead.
Read more: how the ping/post integration works
How are we billed?
There is no setup fee and no monthly fee: you pay only for leads delivered that match your filters. Payment terms are agreed during onboarding.
Read more: How returns work
What happens if a delivery fails?
Email team@summitleads.ai to ask how a failed delivery is handled for your account. When a post arrives, your endpoint accepts or rejects it and returns a response, so both sides have the same record of what was sold.
Read more: how the ping/post integration works
Is there a minimum order for a first test?
Email team@summitleads.ai with the test you have in mind. New buyers usually start with a small test volume so their team can check contact rates and quality before caps are raised.
Can we resell the leads we buy?
Summit Leads’ buyers are aggregators, lead-generation companies and buying desks that route, resell or fill client campaigns. How you plan to use the leads is discussed by email before onboarding: write to team@summitleads.ai.
Read more: Lead resellers
Does Summit Leads sell overflow leads?
Yes, in MVA and in the home services verticals. Overflow leads went through Summit’s real-time ping/post auction and were not sold in that auction. Overflow is not offered for debt or insurance. Delivery method and terms are set during onboarding.
Read more: Overflow MVA leads, Overflow home services leads
Does Summit Leads sell HVAC leads?
Yes. Summit Leads sells HVAC leads by real-time ping/post, with the same filters and onboarding as its other home services leads.
Read more: HVAC leads
Can I buy solar leads from Summit Leads?
Yes. Summit Leads sells solar leads by real-time ping/post; filters and routing are agreed during onboarding.
Read more: Solar leads
Does Summit Leads sell plumbing, kitchen, home security, pest control or fencing leads?
Yes. Summit Leads sells plumbing, kitchen remodeling, home security, pest control and fencing leads by real-time ping/post, exclusive by default, with the same filters and onboarding as its other home services leads.
Read more: Plumbing leads, Kitchen remodeling leads, Home security leads, Pest control leads, Fencing leads
Does Summit Leads sell debt settlement or debt relief leads?
Yes. Summit Leads sells debt settlement and debt relief leads by real-time ping/post, exclusive by default, with debt types and filters agreed during onboarding.
Read more: Debt settlement leads
Verticals and sub-types
Which verticals does Summit Leads supply?
Summit Leads works in MVA, roofing, bathroom, windows, gutters, siding, flooring, HVAC, solar and insurance (auto, home, life and final expense). Home improvement: roofing, flooring, siding and gutters, bathroom renovation, and bathroom and windows. MVA / personal injury: car accident, motorcycle accident, commercial vehicle / truck accident and rideshare accident.
Read more: Home improvement leads, MVA leads, Insurance leads for agents
Can we buy a single sub-type only?
Yes. Filters are set by vertical and sub-type, so a campaign can take only roofing leads, for example, or only motorcycle accident leads.
Read more: Roofing leads, Flooring leads, Siding and gutter leads, Bathroom remodeling leads, Window replacement leads
What quality bar applies to MVA leads?
MVA leads are held to a documented injury, clear or favorable liability, no attorney already representing the consumer, and accurate contact data.
Read more: Car accident leads, Motorcycle accident leads, Truck accident leads, Rideshare accident leads
Delivery and integration
How are leads delivered?
By real-time ping/post. A ping with partial, non-identifying data goes out, your system bids or declines, and the winning bid receives the full lead by post.
Read more: how the ping/post integration works
What data is in a ping?
Partial, non-identifying data such as the vertical and sub-type, the state and ZIP code, and the answers to qualifying questions. A ping never includes the full name, phone number, email address or street address.
What is included in the post?
The full contact data, the lead fields for the vertical, and the consent record: the opt-in language shown, the timestamp, the IP address and the page URL where consent was given.
Can we buy without being pinged?
Yes. Direct post lets you set a fixed price for leads that match your criteria, and matching leads are posted to you without a ping or an auction step.
Can we receive leads in batches?
No. Leads are delivered by real-time ping/post, one lead at a time, not in batch files.
Where is the field specification?
The field specification for each vertical is shared during onboarding, together with test instructions. Email team@summitleads.ai to request it.
Read more: Lead generation glossary
Filters, caps and targeting
Which states does Summit Leads cover?
Each buyer chooses the states or ZIP codes it buys in, for both home improvement and MVA leads. Before a test, Summit checks for an active supplier in those states.
What filters can we set?
Vertical and sub-type, states or ZIP codes, and other criteria such as homeowner status in home improvement or injury and attorney status in MVA. Leads outside your filters are never pinged to you.
How do daily caps work?
Each campaign has a daily cap. Once a cap is reached, no more leads are pinged to that campaign that day.
Can we change filters or caps after going live?
Yes. Filters and caps are configured on our side from the details you send, and you can ask for a change by email at any time.
Are the leads exclusive?
MVA and home improvement leads are exclusive by default: each lead is sold to one buyer. Shared delivery is available if a buyer asks for it.
Read more: Exclusive vs shared leads
Quality and compliance
Are the leads TCPA compliant?
Yes. Consent is captured at the point of submission, and the consent record travels with every lead so you can check what the consumer agreed to.
Read more: TCPA compliance
What does the consent record contain?
The opt-in language the consumer saw, the timestamp of submission, the IP address and the page URL where consent was given. Store it with the lead, since it is what you or your client will rely on if a contact is ever questioned.
How do we report a quality problem?
Email the team with the lead IDs and what you found. Feedback from the test stage and from live traffic is used to adjust filters, which is usually the fastest way to fix a quality gap.
Read more: Lead quality standards
Returns and terms
Does Summit Leads accept returns?
Return terms are discussed on the onboarding call and agreed before going live, covering which reasons qualify and how a return is submitted.
Read more: How returns work
Which return reasons usually qualify?
In the industry, typical reasons are a duplicate lead, a disconnected or invalid phone number, wrong or fake contact details, or a consumer outside your filters. The reasons that apply to your account are the ones agreed for it before going live.
Read more: How returns work
Are terms the same for every buyer?
No. Terms, caps and pricing are set per partner, based on vertical, filters and delivery requirements, and agreed in writing before going live.
Pricing and billing
How much do leads cost?
Pricing is set per partner and is not published. It depends on the vertical, sub-type, filters and delivery requirements of each campaign.
How do we get pricing for our campaigns?
Email team@summitleads.ai with your verticals, states, daily caps and delivery method, and pricing is discussed with you directly during onboarding.
A question not answered here?
Email the team with your verticals, states, daily caps and delivery method, and we will reply by email.
Start small, with no long-term commitment
- No long-term contract. Pause or stop at any time.
- No setup fee and no monthly fee. You pay only for leads delivered that match your filters.
- Start with a small test volume and scale when the numbers work.
- MVA and home improvement leads are exclusive by default: each lead is sold to one buyer.
- ReturnReturnA buyer's request for credit on a lead that fails agreed standards, such as a disconnected number, a duplicate or a lead outside the filters. Glossary terms are agreed on the onboarding call, before you go live.
Or write to team@summitleads.ai. We reply by email.
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