Free lead generation tools: calculators, templates and diagrams
These lead generation tools are free calculators, printable templates and reference diagrams, not software you sign up for. Use them to work out what a lead is worth, how many leads you need, what your traffic costs and earns, and to keep track of the leads you buy. Every tool runs in your browser and needs no account.
The tools are grouped by who uses them: lead buyers, publishers and media buyers, and sellers, followed by compliance references, templates and diagrams. Each calculator shows its formula and a worked example with made-up numbers, so you can check the arithmetic yourself.
Lead generation tools for lead buyers
For aggregators, buying desks, law firms, contractors and agencies that buy leads. These calculators work from your own numbers: what a client is worth to you, how often your team closes, and what you pay per lead.
- Lead value calculator
What a single lead is worth, from revenue per customer and close rate.
- Break-even cost per lead calculator
The most you can pay per lead before a client stops paying for itself.
- Leads calculator
How many leads you need each month to reach a revenue or client goal, and the budget.
- Close rate calculator
Close rate from deals and leads worked, or conversion rate from visitors.
- Customer lifetime value calculator
Lifetime revenue and gross profit per customer.
- Marketing ROI calculator
Return on a campaign after marketing cost and, if you want, cost of goods.
- Lead cost calculator
Cost per acquisition from cost per lead, return rate and funnel rates.
- Customer acquisition cost calculator
Customer acquisition cost from total sales and marketing spend and new customers.
Tools for publishers and media buyers
For affiliates and media buyers who run paid traffic to lead offers. Use them to price impressions and clicks, compare traffic sources, and check whether a campaign earns more than it costs.
- CPM calculator
Cost per 1,000 impressions, or the spend or impressions from a CPM.
- CPC calculator
Cost per click from spend and clicks, or from CPM and click-through rate.
- ROAS calculator
Revenue from ads divided by ad spend, as a ratio and a percentage.
- Break-even ROAS calculator
The ROAS a campaign needs to cover its costs, from your profit margin.
- EPC calculator
Earnings per click from earnings and clicks, or from conversion rate and payout.
- Rev share break-even calculator
The traffic cost at which a rev share campaign breaks even.
- Campaign launch checklist
What to check before a lead gen campaign goes live.
Tools for lead sellers
For lead generators who sell the leads their own forms produce. Returns change what a batch of leads earns, so check the net figure, not only the price per lead.
- Lead returns calculator
Net revenue after returns, and the revenue lost to returns.
- Sell your leads
How selling leads into a real-time ping/post buyer network works.
Compliance tools and references
Checklists and state-by-state references for consent and telemarketing rules. They are general information, not legal advice, and each links the official sources it was built from.
- Consent language checklist
What reviewers check in the consent language on a lead form.
- State telemarketing laws
A 50-state and DC table of telemarketing laws, calling hours, do-not-call lists and registration.
- Telemarketing calling hours by state
The federal calling window and the states with stricter hours.
- State do-not-call lists
Which states keep their own do-not-call list, and how businesses access it.
- Pre-launch compliance checklist
Compliance checks for publishers before a campaign launches.
Templates
Printable templates for the day-to-day work of buying leads. Each one prints cleanly or saves as a PDF from your browser.
- Lead tracking spreadsheet
Columns for tracking purchased leads, with a CSV download.
- Lead spec sheet
A fill-in sheet that describes the leads you want to buy.
- Lead return request
A printable request for returning a lead under your agreement.
- Lead buyer onboarding checklist
The steps to start buying from any lead seller.
- Sub ID naming template
A naming pattern for sub IDs so traffic is easy to report on.
Diagrams
- Lead generation diagrams
Four diagrams of how leads move from a click to a buyer, free to use with a credit link.
Use our tools on your site
Every calculator on this page can be added to your own site. Each calculator page has an "Embed this calculator" section with a short code snippet: copy it, paste it into your page, and the calculator loads in a frame with a credit link back to the full tool page.
The diagrams work the same way. The lead generation diagrams page has an image embed code for each diagram, with a credit link, plus SVG and PNG downloads.
Embedded calculators keep the same inputs, formulas and plain error messages as the full pages. They do not collect or store anything you type.
Frequently asked questions
Are these lead generation tools free?
Yes. Every calculator, template and diagram on this page is free to use, with no account or email address required.
Is this lead generation software?
No. These are calculators, printable templates and diagrams that run in your browser. They help you work out costs, values and volumes, and keep records, but they do not generate or deliver leads.
Do the calculators store what I type?
No. The calculators work in your browser and do not save your inputs. Clearing the page or using the Clear inputs button removes them.
Can I put a calculator on my own website?
Yes. Each calculator page has an embed code you can copy into your site. It shows the calculator in a frame with a credit link to Summit Leads.
Where do the numbers in the examples come from?
They are made-up round numbers chosen to show the arithmetic. They are not prices, rates or benchmarks for any industry.
Related
Buying leads or running traffic?
Buyers: tell us your verticals, states or ZIP codes, daily caps and delivery method. Publishers: email us your traffic sources, states and expected volume.
Or write to team@summitleads.ai. We reply by email.
What happens next
- Step 1: You email us.
- Step 2: We reply by email.
- Step 3: Return terms are agreed on the onboarding call, before you go live.