MVA affiliate program
Send motor vehicle accident traffic to Summit landers. Each lead is captured with TCPA consent and routed in real time to buyers in our network. You earn rev share on every lead that sells.
This page covers the four MVA offers, what buyers look at in an accident lead, which traffic sources fit, the compliance rules that apply to legal-services ads, and every guide that helps you run MVA traffic.
Already generating leads on your own forms? Sell your leads instead.
What the MVA program is
MVA stands for motor vehicle accident. An MVA lead is a person who was in a crash and is looking for legal representation. Personal injury law firms and intake groups buy these leads so they can speak with the person about a possible claim.
As a publisher, you buy the media and send people to a Summit accident lander through your tracking link. The person fills out a short form. Summit captures consent on the lander, then offers the lead to buyers by ping/post in real time. When a buyer purchases the lead, you earn rev share on the sale.
- 01
Pick an offer
Choose car, truck, motorcycle or rideshare accident traffic. Each has its own lander and audience.
- 02
Pick a source
Run Meta, Google, native ad networks, or SEO and rank-and-rent sites.
- 03
Send traffic
Point your campaigns at the Summit lander with your tracking link and a sub ID for each campaign.
- 04
Read results
Leads are reported by tracking link, so you can see which campaigns, states and angles produce sold leads.
New to lead gen? Start with how to become an MVA lead affiliate, then read the publisher hub for how the program works across both verticals.
MVA offer types
Summit runs four MVA offers. They share the same consent capture and ping/post routing, but each one reaches a different person, works best with different traffic, and carries its own ad rules. Run each one in its own campaign with its own sub ID.
Drivers and passengers hurt in a crash with another car. The broadest MVA offer and the usual place to start.
People hurt in a crash with a semi, box truck, delivery van or other commercial vehicle. Smaller audience, very specific searches.
Riders and passengers hurt in a motorcycle crash. Rider communities and riding season shape how you run it.
Passengers, drivers and other road users in a crash involving a rideshare vehicle. Concentrated in cities, with strict brand rules.
| Offer | Who you are reaching | Where it usually starts |
|---|---|---|
| Car accident | Almost anyone who drives or rides in a car | Meta or Google, broad within target states |
| Truck accident | People in crashes with commercial vehicles | Google search and SEO pages on truck crash topics |
| Motorcycle accident | Riders and their passengers | Meta and native, timed to riding season by state |
| Rideshare accident | Riders, rideshare drivers and others in city traffic | Google search and Meta in large metro areas |
What buyers look at in MVA leads
Every lead is offered to buyers by ping/post, and each buyer decides whether to bid based on its own filters. You do not set those filters, but your targeting and ad message decide who reaches the lander. Across the MVA market, buyers generally look at these details:
- When the accident happened. Buyers want to reach people while the crash is recent.
- Whether the person was injured and whether they received medical treatment.
- Whether the person already has a lawyer. People who have hired one are not looking.
- Who was at fault. Buyers look for signals that another party was responsible.
- Where the accident happened. State matters, because buyers cover different states.
- Real, reachable contact details. A wrong or fake phone number makes any lead unusable.
The exact qualifying criteria are confirmed with each publisher during onboarding. The list above describes what the market generally looks at, not a promise that a lead with those details will sell.
The practical point: ad copy that speaks to recent, injured accident victims sends people buyers want. Copy that pulls in people with old accidents, repair bills or traffic tickets sends leads that do not sell. Read why leads get returned and how to increase your sold rate for the details, and what makes leads worth buying for the buyer view.
Traffic sources for MVA
Four traffic sources are approved: Meta (Facebook and Instagram), Google, native ad networks, and SEO and rank-and-rent sites. Each one reaches accident victims at a different moment. The traffic sources overview compares them across both verticals.
| Source | How it reaches accident victims | MVA guides |
|---|---|---|
| Meta traffic | Reaches people before they search. Copy does the qualifying. | How to run MVA traffic on Meta, Meta ad creative for accident offers |
| Google traffic | Captures people already searching for help after a crash. | How to run MVA traffic on Google Ads, match types and negative keywords |
| Native traffic | Reaches readers on content sites, usually through an advertorial. | Native ads for accident offers, advertorials and pre-landers |
| SEO sites | Pages that rank for accident questions send readers who are researching. | SEO for MVA and legal lead sites, monetize an existing site |
If you are choosing between the two largest sources, read Meta vs Google for lead gen affiliates. If you already run one of them and want to add native, read native vs Meta.
Why run MVA traffic to Summit landers
- No lander or consent flow to build. Summit builds and maintains the accident landers and the consent capture on them.
- Consent certificates on every lead. TCPA consent is captured on every lead, and a consent certificate travels with it.
- More than one buyer sees each lead. Leads are offered by real-time ping/post to buyers across a network of 40+ national buyer and supply partners, not sent to a single buyer.
- All U.S. states. MVA coverage spans every state, so you choose your geography based on your own results.
- Four offers under one account. Car, truck, motorcycle and rideshare traffic all run through the same program.
You keep control of your media, budget and bids. Summit keeps control of the page the lead submits on. That split is what lets us stand behind the consent record. If you already run your own forms with your own consent capture, compare the two setups in hosted landers vs your own landers, or see sell your MVA leads.
Running accident traffic now? Tell us your sources, states and expected volume.
Apply as a publisherCompliance for MVA traffic
Accident ads lead to legal services, so they sit under more rules than most lead offers. Three sets of rules apply at once: the ad platform's policies, state rules on attorney advertising, and the TCPA rules on consent for calls and texts. Follow our traffic guidelines and the policies of the platform you run on. This section is a general overview, not legal advice.
Ad claims
Do not suggest the ad comes from a law firm, an insurer or a government agency. Do not promise a settlement, a result or that the person has a case. Meta's Advertising Standards and Google's misrepresentation policy both apply to accident ads. See ad claims to avoid in accident offers and Google Ads policies for legal and home services traffic.
Attorney advertising
States regulate how legal services are advertised, and those rules can reach ads that send people toward lawyers. The attorney advertising rules for MVA traffic guide gives a general overview with links to official sources.
Consent
Summit landers carry the consent language and capture a consent certificate on every lead. Do not change or remove that language, and do not send traffic to a copy of the lander. The FCC's TCPA rules are published at 47 CFR 64.1200. For the publisher view, read TCPA basics for lead gen affiliates, consent language publishers must not change, and TCPA compliance for MVA leads.
How MVA payouts work
MVA publishers earn rev share on sold leads. A lead is sold when a buyer purchases it through ping/post. Your payout follows what the lead sold for, so the same campaign can earn different amounts on different leads depending on buyer demand for that lead.
- Rev share on sold leads. You earn a share of each sale.
- Unsold leads are not paid. No buyer purchase means no payout on that lead.
- Returns are deducted under the return terms agreed during onboarding.
- Payment terms are agreed during onboarding.
- Leads are reported by tracking link. Ask during onboarding how reporting is delivered.
Read how payouts work for the full process, how ping/post affects affiliate payouts for why payouts vary by lead, and rev share vs CPL for how the two models compare.
MVA guides
These guides cover MVA traffic from first test to scale. The full library is on the publisher guides page.
Getting started
What you need before you run your first accident campaign.
How the two verticals differ for media buyers.
How to label campaigns so your reports make sense.
Budget, states and angles for a first test.
Running traffic
Campaign setup, copy and policy for accident offers on Facebook and Instagram.
Formats, hooks and images that stay within policy.
Search campaigns built around accident intent.
Advertorials and pre-landers for accident readers.
Content and local pages that rank for accident questions.
Compliance and lead quality
A general overview with links to official sources.
The claims that cause rejections and returns.
How to read results by state and adjust.
When to run accident ads so leads can be reached.
Frequently asked questions
What counts as an MVA lead?
A person who was in a motor vehicle accident and is looking for legal representation. Buyers look at details such as when the crash happened, injury and whether the person already has a lawyer. The exact qualifying criteria are confirmed with each publisher during onboarding.
Which MVA offers can I run?
Car, truck, motorcycle and rideshare accident offers. Each has its own Summit lander. Run them in separate campaigns with separate sub IDs so you can compare results.
Which traffic sources can I use for MVA?
Meta (Facebook and Instagram), Google, native ad networks, and SEO and rank-and-rent sites. See the traffic guidelines for the rules that apply to each.
How am I paid for MVA leads?
Rev share on sold leads. Unsold leads are not paid, and returns are deducted under the return terms agreed during onboarding. Payment terms are agreed during onboarding too. See how payouts work.
Do I need my own accident lander?
No. You send traffic to Summit landers through your tracking link. Summit builds the landers and handles consent capture and consent certificates.
Which states does the MVA program cover?
All U.S. states. You decide which states to target, and your results are reported by tracking link so you can compare them.
Can I check my ad creative with you before I launch?
Yes. Follow our traffic guidelines, and email team@summitleads.ai with any question about a specific ad or claim.
Related
How the program works across MVA and home improvement.
Approved sources, creative rules and consent rules.
Sold leads, unsold leads, returns and reporting.
Answers on verticals, sources, payouts and applying.
Roofing, bathroom, windows, flooring, siding and gutters.
How the buyer side of MVA leads works.
Sources
- Introduction to the Advertising Standards, Meta Transparency Center
- Misrepresentation, Google Advertising Policies Help
- 47 CFR 64.1200, Delivery restrictions, eCFR
Send MVA traffic to Summit landers
Every publisher is reviewed before going live. Email us your MVA offers, traffic sources, states and expected volume.
Apply as a publisherOr write to team@summitleads.ai. We reply by email.
Already generating leads on your own forms? Sell your leads instead.