MVA Offer

Motorcycle accident affiliate offers

Motorcycle accident leads are riders or passengers involved in a motorcycle crash who are looking for legal representation. Send traffic to Summit motorcycle accident landers. We capture consent, route each lead to buyers in real time, and pay rev share on leads that sell.

Riders are a defined group with their own media habits, their own communities and a riding season that changes by state. Those three things shape how this offer runs, and they make it different from car or truck accident traffic.

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Already generating leads on your own forms? Sell your leads instead.

Who the motorcycle accident lead is

The lead is a person who was riding a motorcycle, or riding on the back of one, when the crash happened. Most often the other vehicle was a car or truck that did not see the rider. Some leads are riders hurt by road hazards or by another rider. The person may be a daily commuter, a weekend rider or someone on a long trip far from home.

Riders tend to know other riders. They read rider forums, follow riding pages and watch riding content. Many of them worry that they will be blamed for a crash just because they were on a bike. Copy that respects the rider, and does not treat riding as reckless, gets a better response from this audience than generic accident copy.

What makes a motorcycle lead sell

Motorcycle leads are offered to buyers by ping/post. Buyers bid based on their own filters, and the details they generally look at in a motorcycle lead are:

The person was on the motorcycle. As the rider or the passenger, not the driver of the other vehicle.
Injury and treatment. Motorcycle crashes often involve injury, and buyers look at whether the person was treated.
A recent crash. Leads from crashes long ago are of less interest.
Signs another party was at fault. For example, a driver who turned across the rider's lane.
No lawyer yet, and contact details that reach the rider or a family member.

The exact qualifying criteria are confirmed with each publisher during onboarding. The list above describes what buyers generally look at, not a promise that any lead will sell.

The most common quality problem with this offer is the wrong person on the form: a car driver who hit a motorcycle, or a rider asking about bike repairs. Ask "Were you riding?" in plain words in your ad, and keep the motorcycle in the image. Read how to increase your sold rate for more.

Which traffic sources fit motorcycle accident offers

How each approved traffic source fits motorcycle accident offers
Source	Fit for motorcycle accidents	How to approach it
Meta	Strong. Riders are an easy audience to reach with rider imagery and rider language.	Use creative that shows riding, not crashes. Let the first line ask whether they were riding. See Meta audience targeting for lead offers.
Google	Good. Searches name the motorcycle, so intent is clear but volume is lower than car searches.	Separate ad groups for motorcycle terms, with negatives for dealers, parts, insurance quotes and licensing. See how to run MVA traffic on Google Ads.
Native	Good on placements with riding or outdoor content.	An advertorial written for riders, such as what to do after a crash on a bike. See native ads for accident offers.
SEO sites	Good for rider-focused content sites that already have readers.	Add an accident section to a riding site. See how to monetize an existing site with lead offers.

Plan around riding season

Riding is seasonal in much of the country. In states with cold winters, fewer people ride for part of the year, so fewer motorcycle crashes happen and fewer people look for help. In warmer states, riding goes on most of the year. This is the main way motorcycle traffic differs from other MVA offers in day-to-day planning.

Group your target states by climate before you set budgets.
Shift spend toward warmer states in the colder months, and widen again in spring.
Watch for holiday weekends and rider events in your states, when more riders are on the road.
Compare sold leads by state and month in your reports before you change budgets.

The geo-targeting by state and day-parting guides cover how to set this up.

Angles to test

Rider to rider. Copy written in the language riders use, from the point of view of someone who rides.
Blamed for the crash. Speaks to riders who worry they will be blamed because they were on a bike. Do not claim they were not at fault.
The driver did not see you. A common crash pattern that riders recognize. Keep it a question, not a claim about their case.
Passengers. Copy aimed at the person on the back, who is often overlooked.

Test creative formats as well as angles. Riding footage and photos of a parked bike often work better than images that suggest a crash. How to test ad creative for lead offers covers test structure.

Compliance notes for motorcycle accident traffic

Follow our traffic guidelines and the policies of the platform you run on. Points that come up most with motorcycle ads:

Do not use graphic or shocking images of injuries or wrecked bikes. Meta's policy on violent and graphic content applies to ads.
Do not write copy that says or implies you know the reader was hurt. Meta's policy on personal attributes covers this. Ask a general question instead.
Do not make claims about helmet laws or how they affect a case. Rules differ by state, and that is a legal question.
Do not promise results, and do not change or remove the consent language on the Summit lander.

See ad claims to avoid in accident offers and Meta ad creative for accident offers. This page is not legal advice.

Already reaching riders on Meta or native? Tell us your sources, states and volume.

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Frequently asked questions

Do passengers on a motorcycle count?

Passengers are part of the audience for this offer. The exact qualifying criteria are confirmed with each publisher during onboarding.

If a car driver hit a motorcycle, which offer is it?

It depends on who fills out the form. The rider or passenger fits this offer. The car driver is not the person this offer is built for. Write your ads so riders self-select.