How to sell commercial vehicle accident leads: from first email to live delivery
To sell commercial vehicle accident leads, first confirm your form separates work vehicles from personal ones, then find buyers that take the vehicle types you capture, agree fields and terms during onboarding, and deliver each lead by real-time ping/postPing/postA real-time selling method in which a lead is pinged to buyers with partial data, buyers bid, and the winning bidder receives the full lead by post. Glossary with a TCPA consent record. Go-live is confirmed once test leads have passed.
This page is about the selling process. For what makes a single lead valuable, see what makes a commercial vehicle accident lead worth buying; for the pre-send checks, see the commercial vehicle lead quality guide.
Before you sell: is your traffic producing commercial vehicle leads at all?
Most accident forms ask what happened and who was hurt. Few ask what kind of vehicle the other driver was in, and fewer ask whether it was being used for work. Without those two answers you have car accident leads with the word "truck" in the notes, and a commercial vehicle buyer will treat them that way.
Pull a sample of recent leads and sort them by hand. Count how many name a semi, box truck, delivery van or bus, and how many of those say the vehicle was working: hauling, delivering or carrying passengers for hire. That share, not your total accident volume, is what you have to sell as commercial vehicle supply.
Check the ads too. Copy that tells people they have a claim against a trucking company draws the wrong leads and breaks the publisher traffic guidelines. Copy that asks about a recent crash and an injury, and lets the form sort vehicle types, holds up better.
Finding the buyers who take trucking and bus cases
The buyer pool is narrower than for car accidents. Some buyers take every work vehicle, some take tractor-trailers only, and some take bus and passenger van cases but not freight. Ask each buyer for its accepted vehicle list before you send anything, and keep that list next to your routing rules.
Ask the same buyer which injuries it accepts, whether it needs the carrier's name, and which states it covers. These answers decide your filters. A buyer that declines half of what you send is usually a filterFilterA rule that decides which leads a buyer is offered, based on fields such as vertical, sub-type, state, ZIP code, homeownership or accident details. Glossary mismatch, not a quality problem.
Selling through Summit means one integration instead of one per buyer. We route each lead by real-time ping/post to buyers whose filters match it. Our team has 7 years of combined experience in lead generation.
A selling sequence from first email to live leads
- Send the basics. Your form or a link to it, the consent wording, the vehicle types you capture, the fields you collect and a short note on how the traffic is generated.
- Agree the field list. Vehicle type, injury and treatment, accident date and attorney status are the core. Company name or USDOT number is optional but helps.
- Check the consent record. Every lead needs the opt-in text the person saw, a timestamp, the IP address and the page URL, stored with the lead.
- Send test leads. Test leads go through the ping/post connection so both sides can see each field arrive where it should.
- Agree terms. Exclusivity and returnReturnA buyer's request for credit on a lead that fails agreed standards, such as a disconnected number, a duplicate or a lead outside the filters. Glossary terms are agreed during onboarding, before any volume is sent. Rates are discussed on a call.
- Go live. Go-live timing is confirmed during onboarding, once test leads have passed.
What the ping and the post carry for a commercial vehicle lead
In ping/post, the ping describes the lead without contact details so buyers can bid, and the post sends the full lead to the buyer that won it. For commercial vehicle leads the vehicle field belongs in the ping, because it is the first thing a buyer filters on.
| Field | In the ping | In the post |
|---|---|---|
| Vehicle type | Yes, from a pick list | Yes |
| Company name or USDOT number, if seen | Yes, as present or not present | Yes, the value |
| Injury and treatment received | Yes | Yes |
| Accident date | Yes | Yes |
| Attorney status | Yes | Yes |
| State and ZIP code | Yes | Yes |
| Name, phone and email | No | Yes, once the bid is accepted |
| Consent record (opt-in text, timestamp, IP address, page URL) | A reference to it | Yes |
Exact field names and formats are agreed with each buyer during onboarding. Leave optional fields empty rather than filling them with a guess.
Reading rejection reasons on commercial vehicle leads
A rejected lead comes back with a reason. Each reason points to a form question, a filter or an ad, so treat it as a fix list.
| Reason | What it usually means | What to change |
|---|---|---|
| Not a commercial vehicle | The form let "truck" or "van" through without asking whether it was a work vehicle. | Add a pick list and one follow-up: was the vehicle being used for work at the time? |
| Vehicle type not accepted | The buyer takes trucks only, or buses only, and the lead was not filtered. | Route on the vehicle field so each buyer only sees the types it takes. |
| Already represented | The attorney question was missing or worded loosely. | Ask it plainly, and do not send leads that answer yes. |
| No injury or treatment | The ad drew people with property damage only. | Change the ad and add an injury question with a clear no option. |
| Duplicate | The same claimant was sent twice, or was already sold elsewhere. | De-duplicate before the ping and keep to the exclusivity you agreed. |
| Consent record missing | The opt-in text, timestamp or page URL was not stored. | Store the full record with every lead. Without it the lead cannot be used. |
To see what your rejections and returns cost, use the lead returns calculator.
Exclusive by default, shared only when agreed
Summit sells MVA leads, including commercial vehicle leads, exclusive by default and shared only on request. Whichever you agree, mark it on every lead and keep to it. In a small buyer pool, a lead sold as exclusive and then resold is noticed quickly.
The trade-offs are covered in exclusive vs shared commercial vehicle leads.
Can I sell commercial vehicle leads through the same campaign as car accident leads?
You can capture them on the same form, but they should be sold as their own lead type. Not every buyer that takes car accident leads takes trucking or bus cases, so a commercial vehicle lead sent into a general auto campaign is often declined or priced as an ordinary car crash. Tag the vehicle type on every lead and route on it.
What should I send a buyer before any leads go live?
Your form or a link to it, the exact consent wording, the list of fields you capture, the vehicle types you collect, and how you deliver. The buyer checks these against its own requirements. Fields, exclusivity and return terms are agreed during onboarding, and go-live is confirmed once test leads have passed.
Does the claimant need to know the company name or USDOT number?
No. Ask for it, and pass it on when the claimant has it, because it lets the firm look the carrier up straight away. Most buyers still accept a lead without it if the vehicle type, injury and accident date are clear. Leave the field empty rather than guessing.
Why do commercial vehicle leads get rejected more than I expect?
The usual reasons are a vehicle that turns out to be a personal pickup or van, a claimant who already has a lawyer, no injury or treatment, a vehicle type the buyer does not take, or a missing consent record. Read the rejection reason on each lead and fix the form question behind it rather than the price.
How does Summit take commercial vehicle leads?
As web form leads, by real-time ping/post, with a TCPA consent record on each lead. MVA leads, including commercial vehicle leads, are exclusive by default and shared only on request. Rates are discussed on a call, not by email.
Ready to start selling commercial vehicle accident leads?
If you're generating quality commercial vehicle crash leads with serious injury, clear liability, and proper context, we're interested in a consistent buying relationship. Real-time API or batch deliveryBatch deliverySending leads to a buyer in scheduled groups, such as a file or a periodic upload, instead of one at a time as they are captured. Glossary: we support both.
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