Home Improvement Offer

Siding and gutter affiliate offers

Siding and gutter leads are homeowners requesting siding installation or replacement, or new gutters and gutter guards. Send your traffic to Summit siding and gutter landers. We capture consent, route each lead to buyers in real time by ping/post, and pay rev share on leads that sell.

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Already generating leads on your own forms? Sell your leads instead.

Who the siding and gutter lead is

This offer covers two related exterior projects, and the people behind them are different.

Siding leads are homeowners replacing faded, cracked, warped or rotting siding, or changing the look of the house. Siding is a large project that touches the whole exterior, so the homeowner usually compares quotes, materials (vinyl, fiber cement, wood and others) and colors before deciding.

Gutter leads are homeowners who want new gutters, replacement of sagging or leaking gutters, or gutter guards that keep leaves out. Gutter projects are smaller and faster to decide. Many gutter guard shoppers are tired of climbing a ladder to clean gutters, or are worried about doing it safely.

Write ads for one project at a time. A siding ad and a gutter guard ad reach different people with different budgets and timelines, even though both work on the outside of the house.

What makes a siding or gutter lead sell

Every lead is offered to buyers by ping/post, and buyers bid on leads that match their filters, including the states or ZIP codes they serve. Across the market, siding and gutter buyers tend to look at:

Ownership. The homeowner approves exterior work. Renters and many condo owners cannot.
A clear project type. Siding, gutters or gutter guards. Buyers often handle only one of these.
A single-family home. Exterior contractors usually work on houses the homeowner controls, not shared buildings.
A timeline. Someone ready for an estimate is easier to sell than someone planning for a later year.
Accurate contact details. Exterior buyers visit the home to measure before they quote.

The exact qualifying criteria for siding and gutter leads are confirmed with each publisher during onboarding. The list above describes what the market looks at, not a promise that any single lead will sell.

Which traffic sources fit siding and gutter offers

How each approved traffic source fits siding and gutter offers
Source	How it reaches these leads	How to approach it
Meta	Gutter guard ads do well in the feed because the problem is easy to picture.	Show clogged gutters next to guarded ones, and run siding as a separate campaign. See home improvement traffic on Meta.
Google	Catches homeowners searching for siding contractors or gutter installers.	Separate siding, gutter and gutter guard ad groups, each with its own sub ID. Add cleaning-service and DIY terms as negatives. See keyword research for lead gen offers.
Native	Reaches readers interested in home upkeep and curb appeal.	An advertorial about why gutter guards exist, or how to tell when siding is failing. See native ads for home improvement offers.
SEO sites	Local exterior pages work well as rank-and-rent sites.	One market per site, with pages for siding and for gutters. See rank-and-rent for home improvement leads.

Angles and audiences to test

Gutters and gutter guards

Ladder safety. "Still climbing a ladder to clean your gutters?" Names a real chore without making safety promises.
Overflowing gutters. Water spilling over the edge near the foundation is a visible problem homeowners already notice.
Sagging or leaking gutters. Points to replacement, not cleaning.

Siding

Worn exterior. Faded, cracked or warped siding, shown in a photo the reader can compare to their own house.
Curb appeal. A new color or material, aimed at homeowners planning to stay or to sell.
Less upkeep. Homeowners tired of painting wood siding. Keep claims about maintenance general.

How to test ad creative for lead offers covers how to run these tests so each angle gets a fair read.

Compliance notes for siding and gutter traffic

Exterior offers attract the same door-knocking tactics that regulators warn homeowners about. Ads that copy those tactics get rejected. Follow your platform's policies and our traffic guidelines. In general terms:

No leftover-materials or neighborhood-crew claims. "We have siding left over from a job on your street" is a pattern the FTC lists in its advice on how to avoid a home improvement scam.
No false urgency. Do not invent deadlines or claim an offer ends today.
Gutter guard claims. Do not promise that gutters will never clog or never need cleaning again. Performance depends on the product and the trees around the house.
Energy claims. Do not promise lower energy bills from new siding. The FTC's environmental marketing guidance explains why broad energy and "green" claims need support.
Storm angles. Hail and wind can damage siding and gutters. Use storm angles only after a real event in the area you target, and do not promise insurance coverage. The FTC also publishes advice on avoiding scams after weather emergencies.
Consent. Do not change or remove the consent language on the Summit lander.

The ad claims to avoid in home improvement offers guide covers more examples. This page is not legal advice.

Running siding or gutter traffic already? Tell us your sources, states and expected volume.

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Guides for siding and gutter publishers

Frequently asked questions

Are siding and gutters one offer or two?

They share a lander category, but treat them as separate projects in your campaigns. Use separate ad groups or campaigns and separate sub IDs so you can see which project your leads are for.

Are gutter cleaning requests accepted?

Siding and gutter landers are built for homeowners requesting siding, gutters or gutter guards. Cleaning-only requests are a different service. The exact criteria are confirmed during onboarding.