Solar landing pages for affiliates

This guide walks through a solar landing page from headline to footer. By the end you will be able to review any solar quote page, hosted or your own, check that the form asks what buyers read, confirm the consent language and disclosures are where they should be, and spot the claims that get pages and ads rejected.

What solar landing pages are for

A solar landing page turns a click into a quote request an installer can act on, together with a record of the consent the homeowner gave to be contacted. It does not design a system, quote a price or approve anyone. It collects the details buyers use to decide whether to call, then passes the request on.

Solar adds two pressures that other home improvement pages feel less. The homeowner is often early in a long decision, so the page has to explain the next step clearly. And solar claims are watched closely by regulators and ad platforms, so the page has to stay as careful as the ad. For page structure across all lead verticals, see lead generation landing pages; this guide covers what is specific to solar.

The parts of a solar quote page

Most solar quote pages follow a similar order. Use this table to review one section at a time:

If the traffic needs more explanation than this, as native traffic often does, put it on a pre-landerPre-landerA page a visitor sees after clicking an ad and before reaching the offer's landing page, such as an advertorial, a quiz or a short article. Glossary before the quote page rather than lengthening the form. See advertorials and pre-landers for lead gen.

Form steps on solar landing pages

Solar quote forms are usually multi-step and short. A common order:

1. 1

   Location

   ZIP code or street address. Installers serve defined areas and hold licenses where they work, so this is the first thing a buyer filters on.

2. 2

   Home ownership

   Whether the person owns the home. A renter usually cannot agree to a system on the roof.

3. 3

   Type of home

   For example a detached house, a townhome or a mobile home, picked from a short list.

4. 4

   Timing

   Whether the homeowner wants to talk to installers now or is researching for later.

5. 5

   Contact details

   Name, phone and email, with the consent language and the submit button on the same screen.

Some solar forms add questions about the roof, shade or how the homeowner would prefer to pay. Add a question only when a buyer has told you it reads the answer. Every extra screen costs completions, and an answer nobody reads does not help a lead sell. The sample solar lead shows the standard home services fields, and high quality solar leads explains which details matter to buyers.

Where consent language goes

Solar installers and sales teams call and text the homeowners who request quotes, often with dialing software, so the consent captured on the page matters to every lead. The FCC’s rules under the TCPATCPAThe Telephone Consumer Protection Act, the federal law that governs telemarketing calls and texts, autodialers, prerecorded voice messages and the Do Not Call Registry. Glossary are at 47 CFR 64.1200. They define prior express written consentPrior express written consentUnder the TCPA, a written agreement signed by the consumer (an electronic signature counts) that clearly authorizes a seller to make telemarketing calls or texts using an autodialer or a prerecorded or artificial voice to a stated number. Glossary as a signed written agreement, which may be signed electronically, that clearly authorizes the seller to deliver telemarketing calls using an autodialer or an artificial or prerecorded voice to a number the person provides, and that discloses the person is not required to agree as a condition of buying anything.

On the page, the practical checks are about placement:

• The consent language is on the same screen as the submit button, directly above or below it.
• It is readable on a phone, at normal text size with good contrast.
• The homeowner does not have to scroll, click or open a pop-up to read it.
• No box is pre-checked for the homeowner.
• The page records the exact language shown, with the timestamp, IP address and page URL, for each submission.

What the language needs to cover is explained in TCPA compliance for solar leads and prior express written consent. On a page someone else runs, a publisherPublisherA company or individual that generates leads, usually through websites, ads or content, and sells them to brokers or buyers. Glossary does not edit the consent language: consent language: what publishers must not change explains why.

Disclosures and claims on the page

Disclosures tell the homeowner who they are dealing with. On solar pages they prevent the two most common misunderstandings: thinking the page belongs to the utility or a government program, and expecting a price or an approval on the next screen. A solar landing page generally shows:

• Who runs the page. The operator’s name in the footer and in the consent language.
• What the page does. It collects a quote request and passes it to solar installers or companies that work with them. It does not design a system or set a price.
• No implied affiliation. No utility, government or installer names, seals or logos, and nothing that suggests the page belongs to any of them. The FTC’s impersonation rule covers false claims of affiliation.
• Privacy policy and terms. Linked from the footer and near the form.

Ad platforms review the page an ad points to, so a claim that is kept off the ad must also stay off the page: no free-system promises, no bill or cost figures, no tax credit claims and no "you qualify" wording. The FTC’s Solar Power for Your Home guide tells homeowners to check that a contract matches what ads and salespeople said, which is a good test for a landing page too. The full list is in solar ad claims to avoid.

Hosted pages vs your own solar landing pages

Publishers run solar traffic in one of two ways: to a page a network or buyer builds and maintains, or to a page they build themselves, selling the leads it collects. The comparison across verticals is on hosted landers vs your own landers. For solar, the split of work looks like this:

For Summit’s solar offers, the page that collects the lead and the consent capture on it are agreed with each publisher during onboarding. The solar affiliate program page explains the offer.

If you already run your own solar quote pages with your own consent capture, you are a lead seller rather than an affiliate. See sell solar leads and lead gen affiliate vs lead seller.

Review a solar page before you send traffic

Whichever setup you use, test the page as a homeowner would, on a phone:

1. 1

   Click your own ad

   Check that the headline repeats the ad’s request and adds no new promise.

2. 2

   Fill in the form

   Use test details, count the screens and note any question that is unclear or slow to answer.

3. 3

   Read the consent language

   Confirm it sits next to the submit button and can be read without zooming or scrolling.

4. 4

   Search the page for claims

   Look for free, credit, program, utility, bill and qualify. Anything you would not put in an ad should not be on the page either.

5. 5

   Check the footer and tracking

   Find the operator name and privacy policy, and confirm your sub IDs pass through, as described in tracking links and sub IDs explained.

6. 6

   Keep a dated copy

   Keep screenshots of the ad and the page with the date. See how to keep records of your ads and traffic.

Common mistakes

• A headline that promises more than the ad. Adding a price or credit claim on the page undoes a clean ad.
• Utility-style design. Bill layouts, utility colors or official-looking seals suggest an affiliation the page does not have.
• Consent below the fold or in a pop-up. If the homeowner cannot see it when they submit, the record is weak.
• Too many property questions. Roof pitch, panel count and bill history slow the form and are usually covered on the installer’s call.
• No word about the call. Homeowners who do not expect an installer to call are less likely to answer.
• Editing a page you do not run. On a page run by a network or buyer, the form and consent language stay as they are.

Frequently asked questions

Related guides

• Solar affiliate program: Who solar leads are and how the offer works.
• Solar ad claims to avoid: The claims to keep off ads and pages.
• How to run solar traffic on Meta: Campaign setup and copy for solar on Meta.
• Hosted landers vs your own landers: The full comparison across verticals.
• Lead generation landing pages: Page structure for every lead vertical.
• TCPA compliance for solar leads: Consent for calls and texts after the form.