Wisconsin car accident leads
Summit Leads supplies car accident leads in every U.S. state, Wisconsin included, through real-time ping/post, exclusive by default and filtered by ZIP code. NHTSA counts 586 Wisconsin traffic deaths in 2023, or 0.87 per 100 million vehicle miles, in the FARS rate table (2023).
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Wisconsin facts for car accident lead buyers
| Fact | Value Source |
|---|---|
| Traffic fatalities | 586 in 2023, down from 604 in 2022 (NHTSA FARS)FARS Encyclopedia: Fatalities and Fatality Rates by State (2023 view) NHTSA |
| Fatality rate | 0.87 per 100 million vehicle miles traveled in 2023; U.S. 1.26 (NHTSA FARS)FARS Encyclopedia: Fatalities and Fatality Rates by State (2023 view) NHTSA |
| Deaths in crashes with a driver at BAC .08 or higher | 187 in 2023, 32 percent of deaths (NHTSA FARS)FARS Encyclopedia: States, Alcohol (2023 view) NHTSA |
| Unrestrained passenger vehicle occupants killed | 138 of 378 in 2023 (NHTSA FARS)FARS Encyclopedia: States, Occupants (2023 view) NHTSA |
| Motorcyclists killed | 104 in 2023 (NHTSA FARS)FARS Encyclopedia: States, Crashes and All Victims (2023 view, Wisconsin) NHTSA |
| Pedestrians killed | 60 in 2023, 1.01 per 100,000 population (NHTSA FARS)FARS Encyclopedia: States, Pedestrians (2023 view) NHTSA |
| Milwaukee County traffic deaths | 92 in 2023, the most of any Wisconsin county in FARS (NHTSA FARS county table)FARS Encyclopedia: States, Crashes and All Victims (2023 view, Wisconsin) NHTSA |
| Population | 5,972,787 (July 1, 2025, Vintage 2025 estimate)QuickFacts: Wisconsin U.S. Census Bureau |
| State telemarketing law | Telephone solicitations, Wis. Stat. 100.52 (as published 2026)Wisconsin Statutes 100.52, Telephone solicitations Wisconsin State Legislature |
Last reviewed: October 7, 2026. A summary for education, not legal advice.
Wisconsin traffic deaths: the statewide picture
Wisconsin's traffic death rate sits well under the national figure. The FARS fatality rate table (2023) shows 0.87 deaths per 100 million vehicle miles traveled in Wisconsin in 2023, against 1.26 for the United States, with 586 people killed, down from 604 in 2022.
The state had 5,972,787 residents on July 1, 2025, per Census QuickFacts (Vintage 2025). A desk sizing a Wisconsin campaign usually starts from where those residents live and drive, which is why the county and metro lists below matter more than the statewide total.
What sits behind the 2023 count
- Alcohol: 187 deaths, 32 percent of the 2023 total, came in crashes where a driver had a blood alcohol concentration of .08 or higher (FARS alcohol table, 2023).
- Restraints: 138 of the 378 passenger vehicle occupants killed in 2023 were not using one (FARS occupants table, 2023).
- Motorcycles: 104 motorcyclists died in 2023 (FARS person type table, 2023).
- Pedestrians: 60 died in 2023, a rate of 1.01 per 100,000 residents (FARS pedestrians table, 2023).
For a lead buyer these categories describe the crash types a Wisconsin firm may see: impaired driver claims, motorcycle claims and pedestrian claims each need different questions on the form. FARS records deaths only, so none of these figures counts injury-only crashes.
Traffic deaths in Wisconsin's largest counties
The ten counties below are Wisconsin's most populous by the Census Bureau's July 1, 2025 county estimates. Each row gives the county's 2023 traffic deaths from the NHTSA FARS county table for Wisconsin. Milwaukee County's 92 deaths were the highest county count in the state that year.
| County | Population, July 1, 2025 | Traffic deaths, 2023 | Source |
|---|---|---|---|
| Milwaukee | 924,216 | 92 | FARS county table, 2023; Census, July 1, 2025 |
| Dane | 590,375 | 29 | FARS county table, 2023; Census, July 1, 2025 |
| Waukesha | 417,210 | 27 | FARS county table, 2023; Census, July 1, 2025 |
| Brown | 275,803 | 12 | FARS county table, 2023; Census, July 1, 2025 |
| Racine | 198,919 | 18 | FARS county table, 2023; Census, July 1, 2025 |
| Outagamie | 195,894 | 8 | FARS county table, 2023; Census, July 1, 2025 |
| Winnebago | 174,218 | 12 | FARS county table, 2023; Census, July 1, 2025 |
| Kenosha | 168,448 | 11 | FARS county table, 2023; Census, July 1, 2025 |
| Rock | 166,472 | 13 | FARS county table, 2023; Census, July 1, 2025 |
| Marathon | 139,432 | 8 | FARS county table, 2023; Census, July 1, 2025 |
County death counts move from year to year and are small outside Milwaukee, so buyers use them as background, not as a forecast. Dane and Waukesha, the next two counties by population, each recorded fewer than a third of Milwaukee's total. Coverage itself is set by ZIP code, and a desk can mix counties from the table with any others.
What buyers in Wisconsin filter on
Wisconsin desks build campaigns from the same core fields as other states. The state's insurance requirement, injury deadline and fault rule are summarized on leads in Wisconsin; the fields that map to them are:
- Accident date: checked against the state injury deadline and the buyer's own age limit.
- Fault answers: who was cited and how the crash happened, read against the state fault rule.
- Crash type: motorcycle, pedestrian or suspected impaired driver, the categories in the FARS data above.
- Injury and treatment: confirms a treated injury rather than property damage only.
- Representation status: removes claimants who already have a lawyer.
- ZIP code: narrows delivery to the counties in the table or any other area.
Where buyers filter in Wisconsin
Most Wisconsin buyers draw their coverage around one or two metro areas and add nearby rural ZIP codes. The six largest Wisconsin metros by the Census Bureau's July 1, 2025 estimates all sit inside the state:
- Milwaukee-Waukesha: 1,575,010 (July 1, 2025 estimate)
- Madison: 709,685 (July 1, 2025 estimate)
- Green Bay: 336,756 (July 1, 2025 estimate)
- Appleton: 249,876 (July 1, 2025 estimate)
- Racine-Mount Pleasant: 198,919 (July 1, 2025 estimate)
- Eau Claire: 176,647 (July 1, 2025 estimate)
Source: Metropolitan and Micropolitan Statistical Area population estimates, Vintage 2025 (cbsa-est2025-alldata), U.S. Census Bureau.
Consent records for Wisconsin car accident leads
Every Wisconsin car accident lead arrives with its TCPATCPAThe Telephone Consumer Protection Act, the federal law that governs telemarketing calls and texts, autodialers, prerecorded voice messages and the Do Not Call Registry. Glossary consent record. Wisconsin has its own telephone solicitation statute, so callers should check its row in the state telemarketing laws table before dialing; the combined MVA and home improvement page is leads in Wisconsin.
Wisconsin car accident lead questions
How does Wisconsin's traffic death rate compare with the U.S. rate?
In 2023 Wisconsin recorded 0.87 deaths per 100 million vehicle miles traveled, against 1.26 nationally, per the FARS rate table (2023).
How many Wisconsin traffic deaths were in Milwaukee County in 2023?
NHTSA's FARS county table (2023) lists 92 for Milwaukee County, the highest county count in Wisconsin that year.
What share of Wisconsin traffic deaths in 2023 involved a drunk driver?
NHTSA attributes 187 of the 586 deaths in 2023, or 32 percent, to crashes where a driver had a blood alcohol concentration of .08 or higher, in the FARS alcohol table (2023).
Can a buyer take Wisconsin leads in Madison and Green Bay only?
Yes. Filters work at the ZIP code level, so a desk can take Dane and Brown County ZIP codes and nothing else. Leads are exclusive by default, with shared delivery on request.
Request Wisconsin car accident leads
Email us the Wisconsin ZIP codes you cover, your daily volume or caps and how you take delivery. ReturnReturnA buyer's request for credit on a lead that fails agreed standards, such as a disconnected number, a duplicate or a lead outside the filters. Glossary terms are agreed on the onboarding call, before you go live.
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- No long-term contract. Pause or stop at any time.
- No setup fee and no monthly fee. You pay only for leads delivered that match your filters.
- Start with a small test volume and scale when the numbers work.
- MVA and home improvement leads are exclusive by default: each lead is sold to one buyer.
- Return terms are agreed on the onboarding call, before you go live.
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