Wisconsin bathroom remodeling leads
Summit Leads supplies bathroom remodeling leads in Wisconsin by real-time ping/post, exclusive by default, with ZIP code filters. Wisconsin has 546,591 owner households headed by someone 65 or older in table B25007 (ACS 5-year 2020-2024), and in 15 of its 72 counties they make up at least 40% of owners.
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Wisconsin facts for bathroom remodeling lead buyers
| Fact | Value Source |
|---|---|
| Owner-occupied housing units | 1,682,214 of 2,479,480 occupied units (ACS 5-year 2020-2024, table B25003)Table B25003, Tenure: Wisconsin (ACS 5-Year 2020-2024) U.S. Census Bureau |
| Owner households with a householder aged 65 or older | 546,591, or 32.5% of owner households (ACS 5-year 2020-2024, table B25007)Table B25007, Tenure by Age of Householder: Wisconsin (ACS 5-Year 2020-2024) U.S. Census Bureau |
| Owner households with a householder aged 65 to 74 | 334,234 (ACS 5-year 2020-2024, table B25007)Table B25007, Tenure by Age of Householder: Wisconsin (ACS 5-Year 2020-2024) U.S. Census Bureau |
| Owner households with a householder aged 75 or older | 212,357 (ACS 5-year 2020-2024, table B25007)Table B25007, Tenure by Age of Householder: Wisconsin (ACS 5-Year 2020-2024) U.S. Census Bureau |
| Owner households with a householder under 35 | 189,353 (ACS 5-year 2020-2024, table B25007)Table B25007, Tenure by Age of Householder: Wisconsin (ACS 5-Year 2020-2024) U.S. Census Bureau |
| Counties where owners aged 65 or older are at least 40% of owner households | 15 of 72 counties (ACS 5-year 2020-2024, table B25007)ACS 5-Year 2020-2024 table-based summary file, table B25007, all counties (acsdt5y2024-b25007.dat) U.S. Census Bureau |
| Highest county share of owners aged 65 or older | Door County: 5,699 of 11,724 owner households, 48.6% (ACS 5-year 2020-2024, table B25007)ACS 5-Year 2020-2024 table-based summary file, table B25007, all counties (acsdt5y2024-b25007.dat) U.S. Census Bureau |
| County with the most owner households aged 65 or older | Milwaukee County: 58,053 of 195,766 (ACS 5-year 2020-2024, table B25007)ACS 5-Year 2020-2024 table-based summary file, table B25007, all counties (acsdt5y2024-b25007.dat) U.S. Census Bureau |
| Eight largest counties by owner-occupied units | 227,459 of the state's owner households aged 65 or older, 41.6% (ACS 5-year 2020-2024, table B25007)ACS 5-Year 2020-2024 table-based summary file, table B25007, all counties (acsdt5y2024-b25007.dat) U.S. Census Bureau |
| Median year structure built | 1975 (ACS 5-year 2020-2024, table B25035)Table B25035, Median Year Structure Built: Wisconsin (ACS 5-Year 2020-2024) U.S. Census Bureau |
| Housing units built before 1980 | 57.0% (ACS 5-year 2020-2024, table B25034)Table B25034, Year Structure Built: Wisconsin (ACS 5-Year 2020-2024) U.S. Census Bureau |
| Owner households that moved in 2020 or later | 225,823 (ACS 5-year 2020-2024, table B25038)Table B25038, Tenure by Year Householder Moved Into Unit: Wisconsin (ACS 5-Year 2020-2024) U.S. Census Bureau |
Last reviewed: October 7, 2026. A summary for education, not legal advice.
Where Wisconsin's older homeowners live
In 15 of Wisconsin's 72 counties, at least 40% of owner households have a householder aged 65 or older, based on the county rows of the B25007 summary file (ACS 5-year 2020-2024). Door County is highest, at 5,699 of 11,724 owner households. None of the 15 is in the six metro areas listed below, and nine of them, from Bayfield and Iron to Vilas and Oneida, are in the north of the state.
Statewide, table B25007 (ACS 5-year 2020-2024) counts 546,591 owner households with a householder 65 or older, 32.5% of the 1,682,214 owner-occupied units that table B25003 (ACS 5-year 2020-2024) reports among 2,479,480 occupied units. Of the older group, 334,234 householders are 65 to 74 and 212,357 are 75 or older.
Why a bath buyer cares: an owner in their late sixties or seventies is the typical person asking for a step-free shower, a bench and a handheld sprayer, or a wider doorway. The Census numbers count households; they do not measure who is shopping for a remodel.
Counted in households rather than shares, the picture shifts south and east. The eight counties with the most owner-occupied units hold 227,459 of them, 41.6% of the state total, in the same county file (ACS 5-year 2020-2024). Waukesha County has the highest older share of the eight, 32.5%, and Outagamie County the lowest, 28.4%.
| County | Owner-occupied units | Householder 65 or older | Source |
|---|---|---|---|
| Milwaukee | 195,766 | 58,053 | B25007, Milwaukee County (ACS 5-year 2020-2024) |
| Dane | 143,682 | 42,439 | B25007, Dane County (ACS 5-year 2020-2024) |
| Waukesha | 128,147 | 41,663 | B25007, Waukesha County (ACS 5-year 2020-2024) |
| Brown | 73,206 | 21,029 | B25007, Brown County (ACS 5-year 2020-2024) |
| Racine | 57,122 | 18,298 | B25007, Racine County (ACS 5-year 2020-2024) |
| Outagamie | 56,026 | 15,920 | B25007, Outagamie County (ACS 5-year 2020-2024) |
| Rock | 47,819 | 15,282 | B25007, Rock County (ACS 5-year 2020-2024) |
| Winnebago | 47,791 | 14,775 | B25007, Winnebago County (ACS 5-year 2020-2024) |
Wisconsin credentials behind a bathroom job
This section is general information, not legal advice. It summarizes official sources as of October 7, 2026; check the current text of each rule before relying on it.
Wisconsin's dwelling contractor credential, which is tied to pulling a building permit on a one- or two-family home, is described with its statute citation on leads in Wisconsin. For plumbing in a remodel, buyers can have each installer they serve confirm the plumbing credential and local permit it works under before Wisconsin leads are routed to it.
Wisconsin cancellation notices for home sales
This section is general information, not legal advice. It summarizes official sources as of October 7, 2026; check the current text of each rule before relying on it.
The three-day cancellation notice that Wisconsin requires on sales signed away from the seller's business is summarized, with its statute and rule, on leads in Wisconsin.
On top of the state rule, the FTC describes a federal right to cancel on its Cooling-Off Rule page (checked October 7, 2026): three days for many sales made in the buyer's home, which applies to those priced at $25 or more.
Wisconsin housing age and newer owners
The median Wisconsin housing unit dates from 1975 in table B25035 (ACS 5-year 2020-2024), and 57.0% of units were built before 1980 per table B25034 (ACS 5-year 2020-2024). Crews quoting a bathroom in a house of that age usually ask what tub, tile and drain lines are already in place.
At the other end of the age range, table B25038 (ACS 5-year 2020-2024) shows 225,823 owner households that moved in during 2020 or later, and table B25007 (ACS 5-year 2020-2024) counts 189,353 owners under 35. A buyer who serves both groups can split them by project type.
How Wisconsin bath buyers set up an order
Ownership comes first, then the details below:
- ZIP code: buyers can follow the county pattern above, for example Door County and the northern counties for accessibility crews, or the Milwaukee and Madison suburbs.
- Homeowner status: the requester owns the home and lives in it, so rental units drop out.
- Project type: walk-in or step-free shower, tub replacement, a vanity and tile update, or a full remodel.
- Home age: the rough build year, so a crew can plan for older drain lines in pre-1980 houses.
Where buyers filter in Wisconsin
The largest metro areas in Wisconsin, all inside the state, are listed with their July 1, 2025 Census Bureau estimates. Several of the high-share counties named above are outside these six, so bath buyers often add rural ZIP codes to a metro order.
- Milwaukee-Waukesha: 1,575,010 (July 1, 2025 estimate)
- Madison: 709,685 (July 1, 2025 estimate)
- Green Bay: 336,756 (July 1, 2025 estimate)
- Appleton: 249,876 (July 1, 2025 estimate)
- Racine-Mount Pleasant: 198,919 (July 1, 2025 estimate)
- Eau Claire: 176,647 (July 1, 2025 estimate)
Source: Metropolitan and Micropolitan Statistical Area population estimates, Vintage 2025 (cbsa-est2025-alldata), U.S. Census Bureau.
Consent records for Wisconsin bathroom remodeling leads
Summit sends each Wisconsin bathroom remodeling lead with its TCPATCPAThe Telephone Consumer Protection Act, the federal law that governs telemarketing calls and texts, autodialers, prerecorded voice messages and the Do Not Call Registry. Glossary consent record, which shows the wording on the request form and the moment the homeowner agreed. Wisconsin's caller rules are in the state telemarketing laws table; for the state as a whole, see leads in Wisconsin.
Wisconsin bathroom remodeling lead questions
In how many Wisconsin counties are older owners at least 40 percent of owner households?
15 of 72, computed from the county rows of the Census Bureau's B25007 summary file (ACS 5-year 2020-2024). Door County has the highest share, 48.6%.
How many Wisconsin owner households are headed by someone 65 or older?
546,591, or 32.5% of owner households, in table B25007 (ACS 5-year 2020-2024). Milwaukee County has the most, 58,053.
How many Wisconsin owners moved into their home in 2020 or later?
225,823 owner households, in table B25038 (ACS 5-year 2020-2024).
Can Wisconsin bathroom leads cover Door County and the Milwaukee suburbs in one order?
Yes. An order is a list of ZIP codes, so it can join areas that are far apart. Leads are exclusive by default, with shared delivery on request.
Request Wisconsin bathroom remodeling leads
Email us the Wisconsin ZIP codes you cover, your daily volume or caps and how you take delivery. ReturnReturnA buyer's request for credit on a lead that fails agreed standards, such as a disconnected number, a duplicate or a lead outside the filters. Glossary terms are agreed on the onboarding call, before you go live.
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