MVA and home improvement leads in Wisconsin
Wisconsin had 5,972,787 residents in the Census Bureau estimate for July 1, 2025. It requires a liability policy on every vehicle on the road, gives three years to sue for injuries from a motor vehicle accident, and bars a claimant whose negligence is greater than that of the person being sued. It also requires telephone solicitors to register with the state. Here is how those rules apply to Wisconsin lead campaigns.
Summit Leads supplies home improvement and MVA leads in all U.S. states, including Wisconsin. Buyers set filters down to the ZIP code. Leads are exclusive by default: each lead is sold to one buyer. Shared delivery is available if a buyer asks for it.
Request Wisconsin lead supplyWisconsin MVA leads: required liability coverage and the 895.045 fault rule
Wisconsin is a fault-based state. Wisconsin Statutes 344.62(1) provides that, except as allowed in section 344.63, "no person may operate a motor vehicle upon a highway in this state unless the owner or operator of the vehicle has in effect a motor vehicle liability policy with respect to the vehicle being operated." An injured person claims against that policy, with no no-fault threshold in between.
Section 895.045(1) sets the fault rule. Contributory negligence does not bar recovery "if that negligence was not greater than the negligence of the person against whom recovery is sought," and damages are reduced in proportion to the negligence attributed to the claimant. The comparison in the statute is with the person against whom recovery is sought, so in a multi-vehicle crash the claimant's share is weighed against each defendant. Section 895.045 also makes a defendant found 51 percent or more causally negligent jointly and severally liable, while a defendant below that is liable only for its own percentage. Wisconsin firms read the liability details on a lead (each driver's role, citations, point of impact) with both rules in mind.
Section 893.54 gives 3 years for an action to recover damages for injuries to the person, and it names injuries "caused or sustained by or arising from an accident involving a motor vehicle." A wrongful death action arising from a motor vehicle accident has a shorter period: it must be commenced within 2 years after the cause of action accrues. Buyers that also take fatal-crash inquiries should set a separate, shorter age limit for those.
Sub-types, filters and the quality bar are on the MVA leads and car accident leads pages.
Wisconsin home improvement leads: 67.8 percent owners, 1975 housing
The Census Bureau puts the Wisconsin owner-occupied housing unit rate at 67.8% for 2020-2024, so roughly two in three Wisconsin households own their home. Homeowner confirmation removes the renters, and the remaining owner pool suits roofing, siding and gutters and window campaigns.
The median year structure built for Wisconsin housing units is 1975 in the ACS 5-year estimates for 2020-2024, so half were built in 1975 or earlier. Homes of that age have often been through at least one roof and are candidates for replacement windows, siding and bathroom and flooring updates. Buyers select project types and the ZIP codes their contractor clients serve.
Wisconsin ties the contractor credential to the building permit. Under Wis. Stat. 101.654 and Wis. Admin. Code SPS 305.31, a person may not obtain a building permit for a one- or two-family dwelling without the Dwelling Contractor credential from the Department of Safety and Professional Services. The Wisconsin Consumer Act supplies the cancellation right: the notice required by Wis. Stat. 423.203 tells the customer to cancel before midnight of the third business day after signing, and the Department of Agriculture, Trade and Consumer Protection's direct marketing rule (ATCP 127) requires that three-day notice on seller-initiated sales, cash or credit, made away from the seller's regular place of business.
Project types and filters are listed on the home improvement leads and roofing leads pages.
Consent records and Wisconsin telephone solicitation rules
Each lead carries its TCPA consent record (opt-in language, timestamp, IP address and page URL), so the record travels with the lead to your system.
Wisconsin Statutes 100.52 requires telephone solicitors who call residential customers in the state to register with the state consumer protection department and pay registration fees. It bars solicitations to numbers on the state do not call registry, bars blocking or falsifying caller ID, and requires the caller to identify themselves and the business at the start of the call. Each Wisconsin lead carries its consent record (opt-in wording, timestamp, IP address, page URL), and buyers that call Wisconsin consumers should check how registration applies to their own program. This is a summary for education, not legal advice.
Our guide to state telemarketing laws compares the states that add rules on top of the TCPA.
Wisconsin facts for lead buyers
| Fact | Value | Source |
|---|---|---|
| Auto insurance system | Fault-based (tort); motor vehicle liability policy required (Wis. Stat. 344.62) | Wisconsin Statutes 344.62, Motor vehicle liability insurance requiredJustia |
| Personal injury statute of limitations | Three years, including motor vehicle accidents; two years for motor vehicle wrongful death (Wis. Stat. 893.54) | Wisconsin Statutes 893.54, Injury to the personJustia |
| Comparative fault rule | Modified: no bar unless negligence is greater than that of the person against whom recovery is sought (Wis. Stat. 895.045(1)) | Wisconsin Statutes 895.045, Contributory negligenceJustia |
| Joint and several liability | Only for a defendant 51 percent or more causally negligent (Wis. Stat. 895.045) | Wisconsin Statutes 895.045, Contributory negligenceJustia |
| State telemarketing law | Telephone solicitations, Wis. Stat. 100.52 | Wisconsin Statutes 100.52, Telephone solicitationsWisconsin State Legislature |
| Population | 5,972,787 (July 1, 2025, Vintage 2025 estimate) | QuickFacts: WisconsinU.S. Census Bureau |
| Owner-occupied housing unit rate | 67.8% (ACS 2020-2024) | QuickFacts: WisconsinU.S. Census Bureau |
| Median year structure built | 1975 (ACS 5-year 2020-2024) | Table B25035, Median Year Structure Built: Wisconsin (ACS 5-Year 2020-2024)U.S. Census Bureau |
| Contractor licensing | Dwelling Contractor credential from DSPS needed to obtain a building permit for one- and two-family dwellings (Wis. Stat. 101.654) | Dwelling Contractor credential (Wis. Stat. 101.654; Wis. Admin. Code SPS 305.31)Wisconsin Department of Safety and Professional Services |
| Home solicitation cancellation | Three business days: before midnight of the third business day after signing (Wis. Stat. 423.203; ATCP 127) | Three-Day Right to Cancel notice, Wis. Stat. 423.203Wisconsin Department of Financial Institutions |
Last reviewed: September 19, 2026. A summary for education, not legal advice.
Wisconsin lead buying questions
Is Wisconsin an at-fault state for car accidents?
Yes. Wisconsin Statutes 344.62 requires a motor vehicle liability policy for vehicles operated on its highways, and an injured person claims against the driver who caused the crash. There is no no-fault threshold.
Can a partly at-fault Wisconsin claimant recover?
Yes, if the claimant's negligence was not greater than the negligence of the person against whom recovery is sought, under Wisconsin Statutes 895.045(1). Damages are reduced by the claimant's share.
How long do Wisconsin accident victims have to file suit?
Three years for injuries to the person, including injuries from a motor vehicle accident, under Wisconsin Statutes 893.54. A wrongful death action arising from a motor vehicle accident must be brought within two years.
Do telephone solicitors have to register in Wisconsin?
Yes. Under Wisconsin Statutes 100.52, solicitors who call residential customers in the state must register with the state consumer protection department and may not call numbers on the state do not call registry. This is a summary for education, not legal advice.
How old is Wisconsin housing?
The median year structure built is 1975 in the ACS 5-year estimates for 2020-2024, so half of Wisconsin housing units were built in 1975 or earlier.
Are Wisconsin leads sold to one buyer?
Leads are exclusive by default: each lead is sold to one buyer. Shared delivery is available if a buyer asks for it, and buyers choose the states or ZIP codes they buy in.
Request Wisconsin lead supply
Tell us the verticals you buy in Wisconsin, the ZIP codes you cover, your daily volume and how you take delivery. Return terms are discussed on the onboarding call and agreed before going live.
Start small, with no long-term commitment
- No long-term contract. Pause or stop at any time.
- No setup fee and no monthly fee. You pay only for leads delivered that match your filters.
- Start with a small test volume and scale when the numbers work.
- Leads are exclusive by default: each lead is sold to one buyer.
- Return terms are agreed on the onboarding call, before you go live.
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