Wisconsin flooring leads
Summit Leads supplies flooring leads in Wisconsin by real-time ping/post, exclusive by default, with ZIP code filters. Wisconsin's largest block of housing is its oldest: table B25034 (ACS 5-year 2020-2024) counts 495,155 units built in 1939 or earlier, more than in any single later decade.
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Wisconsin facts for flooring lead buyers
| Fact | Value Source |
|---|---|
| Housing built in 1939 or earlier | 495,155 housing units, the largest band in the table (ACS 5-year 2020-2024, table B25034)Table B25034, Year Structure Built: Wisconsin (ACS 5-Year 2020-2024) U.S. Census Bureau |
| Share of housing built before 1980 | 57.0 percent, 12th highest of 50 states (ACS 5-year 2020-2024, table B25034)Table B25034, Year Structure Built: Wisconsin (ACS 5-Year 2020-2024) U.S. Census Bureau |
| Largest decade of construction | 1970 to 1979: 394,494 housing units (ACS 5-year 2020-2024, table B25034)Table B25034, Year Structure Built: Wisconsin (ACS 5-Year 2020-2024) U.S. Census Bureau |
| Owner-occupied housing units | 1,682,214 of 2,479,480 occupied units (ACS 5-year 2020-2024)Table B25003, Tenure: Wisconsin (ACS 5-Year 2020-2024) U.S. Census Bureau |
| Owner households that moved in 2020 or later | 225,823 (ACS 5-year 2020-2024, table B25038)Table B25038, Tenure by Year Householder Moved Into Unit: Wisconsin (ACS 5-Year 2020-2024) U.S. Census Bureau |
| Median home value | $266,500 (ACS 5-year 2020-2024, table B25077)Table B25077, Median Value (Dollars): Wisconsin (ACS 5-Year 2020-2024) U.S. Census Bureau |
Last reviewed: October 7, 2026. A summary for education, not legal advice.
Wisconsin owners and households that moved in since 2020
Owners occupy 1,682,214 of Wisconsin's 2,479,480 occupied housing units in table B25003 (ACS 5-year 2020-2024). Of those owner households, table B25038 (ACS 5-year 2020-2024) shows 225,823 whose householder moved in during 2020 or later.
Buyers pay attention to that second number because a family that has just bought an older house often wants to pull up worn carpet or refinish the wood underneath soon after closing. It is a count of households, and it does not measure how many of them request flooring quotes.
Both counts are statewide, and the 2024 table groups the most recent move-in years from 2020 on. Buyers who want new owners in one county set its ZIP codes and can take the move-in answer on each lead; owner status is the filterFilterA rule that decides which leads a buyer is offered, based on fields such as vertical, sub-type, state, ZIP code, homeownership or accident details. Glossary set first, because a tenant cannot sign for new floors.
Wisconsin housing by age, and home values
Wisconsin's single largest group of housing units is its oldest. In B25034 (ACS 5-year 2020-2024), 495,155 units were built in 1939 or earlier, more than in any decade since, and 57.0 percent of all units were built before 1980. Computed the same way across the 50 states, that pre-1980 share is the 12th highest. The 1970s are the largest single decade, at 394,494 units.
Building has slowed since 2010. The 2010s added 197,957 of today's units and the years from 2020 on added 38,983, which together come to fewer than half as many as the units built before 1940 in the same table B25034 (ACS 5-year 2020-2024).
An owner-occupied Wisconsin home has a median value of $266,500 in table B25077 (ACS 5-year 2020-2024). Buyers who match installers to a price range use ZIP codes to get closer than this statewide median allows.
| Year built | Housing units | Source |
|---|---|---|
| 2020 or later | 38,983 | B25034 (ACS 5-year 2020-2024) |
| 2010 to 2019 | 197,957 | B25034 (ACS 5-year 2020-2024) |
| 2000 to 2009 | 347,953 | B25034 (ACS 5-year 2020-2024) |
| 1990 to 1999 | 347,567 | B25034 (ACS 5-year 2020-2024) |
| 1980 to 1989 | 262,669 | B25034 (ACS 5-year 2020-2024) |
| 1970 to 1979 | 394,494 | B25034 (ACS 5-year 2020-2024) |
| 1960 to 1969 | 262,558 | B25034 (ACS 5-year 2020-2024) |
| 1940 to 1959 | 431,236 | B25034 (ACS 5-year 2020-2024) |
| 1939 or earlier | 495,155 | B25034 (ACS 5-year 2020-2024) |
Wisconsin contractor and contract rules
This section is general information, not legal advice. It summarizes official sources as of October 7, 2026; check the current text of each rule before relying on it.
Wisconsin's state contractor credential and its cancellation notice for sales signed away from the seller's place of business are summarized, with statute citations, on leads in Wisconsin. Buyers that pass Wisconsin flooring leads to installers can ask each one to confirm which state and local credentials it holds before jobs are routed to it.
Filters on Wisconsin flooring leads
Wisconsin buyers usually set four filters, starting with ownership:
- Homeowner status: the requester owns the home; renters are excluded.
- ZIP code: the ZIP codes each installer covers, such as one county around Milwaukee or a wider area in the north of the state.
- Material and rooms: hardwood refinishing, new hardwood, carpet, luxury vinyl, laminate or tile, and which rooms, so the installer can plan the visit.
- Move-in timing: whether the owner moved in recently, sent as a field with the lead.
Where buyers filter in Wisconsin
Wisconsin flooring buyers often start from the metro areas below, the six largest in the state in the Census Bureau's July 1, 2025 estimates. Each lies wholly inside Wisconsin. Coverage is set by ZIP code, so a buyer can take part of one metro area, several of them, or rural ZIP codes elsewhere.
- Milwaukee-Waukesha: 1,575,010 (July 1, 2025 estimate)
- Madison: 709,685 (July 1, 2025 estimate)
- Green Bay: 336,756 (July 1, 2025 estimate)
- Appleton: 249,876 (July 1, 2025 estimate)
- Racine-Mount Pleasant: 198,919 (July 1, 2025 estimate)
- Eau Claire: 176,647 (July 1, 2025 estimate)
Source: Metropolitan and Micropolitan Statistical Area population estimates, Vintage 2025 (cbsa-est2025-alldata), U.S. Census Bureau.
Consent records for Wisconsin flooring leads
Every Wisconsin flooring lead is sent with its TCPATCPAThe Telephone Consumer Protection Act, the federal law that governs telemarketing calls and texts, autodialers, prerecorded voice messages and the Do Not Call Registry. Glossary consent record: the text the homeowner agreed to when asking for a quote, and the date and time. Wisconsin's rules for telephone solicitors are in the state telemarketing laws table, and the state's other verticals are on leads in Wisconsin.
Wisconsin flooring lead questions
How many Wisconsin housing units were built before 1940?
495,155 units were built in 1939 or earlier, in the Census Bureau's table B25034 (ACS 5-year 2020-2024), the largest band in the table.
How many Wisconsin owner households moved in during 2020 or later?
225,823, according to table B25038 (ACS 5-year 2020-2024). The table counts households by move-in year, not quote requests.
What is the median value of an owner-occupied Wisconsin home?
$266,500, in table B25077 (ACS 5-year 2020-2024).
In which decade was the most Wisconsin housing built?
The 1970s, with 394,494 units built from 1970 to 1979 in table B25034 (ACS 5-year 2020-2024). Only the open-ended 1939-or-earlier band is larger, at 495,155 units.
Can Wisconsin flooring leads be limited to hardwood refinishing?
Buyers choose the materials and rooms they take, so a buyer can ask for hardwood requests only, then set ZIP codes and homeowner status. Leads are exclusive by default, with shared delivery on request.
Request Wisconsin flooring leads
Email us the Wisconsin ZIP codes you cover, your daily volume or caps and how you take delivery. ReturnReturnA buyer's request for credit on a lead that fails agreed standards, such as a disconnected number, a duplicate or a lead outside the filters. Glossary terms are agreed on the onboarding call, before you go live.
Start small, with no long-term commitment
- No long-term contract. Pause or stop at any time.
- No setup fee and no monthly fee. You pay only for leads delivered that match your filters.
- Start with a small test volume and scale when the numbers work.
- MVA and home improvement leads are exclusive by default: each lead is sold to one buyer.
- Return terms are agreed on the onboarding call, before you go live.
Or write to team@summitleads.ai. We reply by email.
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