Wisconsin roofing leads
Summit Leads supplies roofing leads in Wisconsin by real-time ping/post, exclusive by default, filtered to the ZIP code. Wisconsin housing is older than in most states: 57.0% of units were built before 1980 in Census table B25034 (2020-2024), and NOAA logged 359 Wisconsin hail records in 2025.
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Wisconsin facts for roofing lead buyers
| Fact | Value Source |
|---|---|
| Housing units built before 1980 | 57.0% (ACS 5-year 2020-2024, table B25034)Table B25034, Year Structure Built: Wisconsin (ACS 5-Year 2020-2024) U.S. Census Bureau |
| Housing units built in 1939 or earlier | 495,155 (ACS 5-year 2020-2024, table B25034)Table B25034, Year Structure Built: Wisconsin (ACS 5-Year 2020-2024) U.S. Census Bureau |
| Median year structure built | 1975 (ACS 5-year 2020-2024)Table B25035, Median Year Structure Built: Wisconsin (ACS 5-Year 2020-2024) U.S. Census Bureau |
| Owner-occupied housing units | 1,682,214 of 2,479,480 occupied units (ACS 5-year 2020-2024)Table B25003, Tenure: Wisconsin (ACS 5-Year 2020-2024) U.S. Census Bureau |
| Hail reports | 359 Storm Events records with event type Hail, 2025, eighth among the states (NOAA NCEI, file dated August 19, 2026)Storm Events Database, 2025 details file (StormEvents_details-ftp_v1.0_d2025_c20260819) NOAA National Centers for Environmental Information |
| Thunderstorm wind reports | 317 Storm Events records with event type Thunderstorm Wind, 2025 (NOAA NCEI, file dated August 19, 2026)Storm Events Database, 2025 details file (StormEvents_details-ftp_v1.0_d2025_c20260819) NOAA National Centers for Environmental Information |
| FEMA major disaster declarations for severe storms, tornadoes or hurricanes | 2 declared January 1, 2023 to October 7, 2026 (DR-4892, 4923)OpenFEMA Dataset: Disaster Declarations Summaries, v2 FEMA |
Last reviewed: October 7, 2026. A summary for education, not legal advice.
Wisconsin's older housing and the owners who replace roofs
Age is the first thing that sets Wisconsin apart for a roofing buyer. The Census Bureau's table B25034 (ACS 5-year 2020-2024) shows 57.0% of Wisconsin housing units built before 1980, and 495,155 units built in 1939 or earlier, the largest of its year-built groups. The next largest is 1970 to 1979, with 394,494 units. The median year structure built is 1975 in table B25035 (2020-2024).
Most of those homes are owned by the people living in them. Table B25003 (ACS 5-year 2020-2024) counts 1,682,214 owner-occupied units among 2,479,480 occupied units. An owner signs the roofing contract, which is why homeowner status is a standard filterFilterA rule that decides which leads a buyer is offered, based on fields such as vertical, sub-type, state, ZIP code, homeownership or accident details. Glossary.
For homes of that age, the project type a homeowner selects (repair, tear-off and replacement, or an inspection) is the first detail a contractor uses to plan the visit and the quote.
Wisconsin hail and storm declarations
Wisconsin had 359 records with event type Hail in the NOAA NCEI Storm Events 2025 details file, the eighth highest state total in that file, plus 317 records with event type Thunderstorm Wind.
Federal declarations have been fewer. FEMA's Disaster Declarations Summaries show two Wisconsin major disasters from January 1, 2023 to October 7, 2026 that meet the storm count. FEMA files both under a flood incident type, and both titles name severe storms:
- DR-4892, severe storms, straight-line winds, flooding and mudslides (September 11, 2025)
- DR-4923, severe storms, tornadoes and flooding (June 30, 2026)
The method behind both counts: NOAA hail and wind records are one per county or forecast zone per 2025 storm date, not one per storm. FEMA declarations are counted once each where the incident type is severe storm, tornado or hurricane or the title names one, and severe winter storm declarations are left out. A hail record does not require a federal declaration, which is why the two counts differ so much.
What Wisconsin roofing buyers filter on
Wisconsin orders usually combine the age of the home with recent hail. Buyers set:
- Homeowner status: owner-occupied homes only, since renters cannot approve a roof.
- Project type: repair, inspection, or full tear-off and replacement on older roofs.
- Insurance claim status: whether a hail or wind claim is filed or planned, or the job is paid in cash or financed.
- ZIP code: the counties a crew covers, which can be widened after a hail day.
Contractor credential and in-home sale cancellation rules for the state are covered on leads in Wisconsin.
Where buyers filter in Wisconsin
All six of the largest Wisconsin metropolitan areas sit inside the state. Their July 1, 2025 populations from the Census Bureau are listed below, Milwaukee first. Orders can name ZIP codes in one metro, several, or rural areas between them.
- Milwaukee-Waukesha: 1,575,010 (July 1, 2025 estimate)
- Madison: 709,685 (July 1, 2025 estimate)
- Green Bay: 336,756 (July 1, 2025 estimate)
- Appleton: 249,876 (July 1, 2025 estimate)
- Racine-Mount Pleasant: 198,919 (July 1, 2025 estimate)
- Eau Claire: 176,647 (July 1, 2025 estimate)
Source: Metropolitan and Micropolitan Statistical Area population estimates, Vintage 2025 (cbsa-est2025-alldata), U.S. Census Bureau.
Consent records for Wisconsin roofing leads
A Wisconsin roofing lead reaches the buyer with the TCPATCPAThe Telephone Consumer Protection Act, the federal law that governs telemarketing calls and texts, autodialers, prerecorded voice messages and the Do Not Call Registry. Glossary consent record captured when the homeowner asked for a quote. For the state's calling rules, open Wisconsin in the state telemarketing laws table; leads in Wisconsin covers MVA and home improvement buying in the state on one page.
Wisconsin roofing lead questions
What share of Wisconsin homes were built before 1980?
57.0% of housing units, in the Census Bureau's table B25034 (ACS 5-year 2020-2024). The same table counts 495,155 units built in 1939 or earlier.
Where did Wisconsin rank among states for 2025 hail records?
Eighth, with 359 records with event type Hail in the NOAA Storm Events 2025 file, counted one per county or forecast zone per storm date.
Which Wisconsin storm declarations has FEMA made since 2023?
Two: DR-4892 on September 11, 2025 and DR-4923 on June 30, 2026, in FEMA's Disaster Declarations Summaries as of October 7, 2026. Both titles name severe storms and flooding.
Can a buyer take roofing leads in Milwaukee and Waukesha only?
Yes. Roofing leads in Milwaukee and Waukesha can be ordered by ZIP code without Madison, Green Bay or the rest of the state. Leads are exclusive by default, with shared delivery on request.
Request Wisconsin roofing leads
Email us the Wisconsin ZIP codes you cover, your daily volume or caps and how you take delivery. ReturnReturnA buyer's request for credit on a lead that fails agreed standards, such as a disconnected number, a duplicate or a lead outside the filters. Glossary terms are agreed on the onboarding call, before you go live.
Start small, with no long-term commitment
- No long-term contract. Pause or stop at any time.
- No setup fee and no monthly fee. You pay only for leads delivered that match your filters.
- Start with a small test volume and scale when the numbers work.
- MVA and home improvement leads are exclusive by default: each lead is sold to one buyer.
- Return terms are agreed on the onboarding call, before you go live.
Or write to team@summitleads.ai. We reply by email.
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