Missouri solar leads
Missouri added 67.4 MW of small-scale solar in the year to July 2026, reaching 560.6 MW in the EIA’s Table 6.2.B, and 70.5% of its housing units are detached houses, the ninth highest share. Summit Leads supplies solar leads in Missouri by real-time ping/post, with filters and routing agreed during onboarding.
Summit Leads sells solar leads by real-time ping/post. Filters and routing are agreed during onboarding.
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Missouri facts for solar lead buyers
| Fact | Value Source |
|---|---|
| Small-scale solar PV capacity, July 2026 | 560.6 MW (EIA estimate, July 2026), 21st of the 49 states with an EIA estimateElectric Power Monthly, Table 6.2.B: Net Summer Capacity Using Primarily Renewable Energy Sources and by State U.S. Energy Information Administration |
| Small-scale solar PV capacity, July 2025 | 493.2 MW (EIA estimate, July 2025), so 67.4 MW or 13.7% was added in the twelve months to July 2026Electric Power Monthly, Table 6.2.B: Net Summer Capacity Using Primarily Renewable Energy Sources and by State U.S. Energy Information Administration |
| Solar resource in Kansas City, the largest city | 5.05 kWh per square meter per day on a fixed, south-facing array tilted 20 degrees (PVWatts version 8, typical-year data, checked October 9, 2026)PVWatts Calculator (version 8): Kansas City, Missouri National Laboratory of the Rockies (formerly NREL) |
| Average residential electricity price, 2024 | 12.91 cents per kWh (2023: 12.58 cents; EIA Form EIA-861 data, 2024)Electric Power Annual, Table 2.10: Average Price of Electricity to Ultimate Customers by End-Use Sector, by State U.S. Energy Information Administration |
| Single-family detached share of housing units | 70.5% (1,990,446 of 2,825,287 housing units; ACS 5-year 2020-2024, table B25024), the ninth highest of the 50 statesTable B25024, Units in Structure: Missouri (ACS 5-Year 2020-2024) U.S. Census Bureau |
| Owner-occupied single-family detached homes | 1,534,887, or 89.8% of 1,708,413 owner-occupied homes (ACS 5-year 2020-2024, table B25032)Table B25032, Tenure by Units in Structure: Missouri (ACS 5-Year 2020-2024) U.S. Census Bureau |
| Single-family attached share of housing units | 3.7% (103,475 of 2,825,287 housing units; ACS 5-year 2020-2024, table B25024)Table B25024, Units in Structure: Missouri (ACS 5-Year 2020-2024) U.S. Census Bureau |
| Mobile home share of housing units | 5.2% (145,584 of 2,825,287 housing units; ACS 5-year 2020-2024, table B25024)Table B25024, Units in Structure: Missouri (ACS 5-Year 2020-2024) U.S. Census Bureau |
| Owner-occupied mobile homes | 80,762, or 4.7% of owner-occupied homes (ACS 5-year 2020-2024, table B25032)Table B25032, Tenure by Units in Structure: Missouri (ACS 5-Year 2020-2024) U.S. Census Bureau |
| County with the most owner-occupied detached homes | St. Louis County: 259,901, or 90.7% of 286,530 owner-occupied homes (ACS 5-year 2020-2024)Table B25032, Tenure by Units in Structure: Missouri counties (ACS 5-Year 2020-2024) U.S. Census Bureau |
| Highest detached share of owner homes among the ten largest counties | Greene County: 95.5% of 75,271 owner-occupied homes (ACS 5-year 2020-2024)Table B25032, Tenure by Units in Structure: Missouri counties (ACS 5-Year 2020-2024) U.S. Census Bureau |
| Detached share of owner homes in St. Louis city | 78.6% of 65,612 owner-occupied homes, the lowest of the ten largest county-level areas (ACS 5-year 2020-2024)Table B25032, Tenure by Units in Structure: Missouri counties (ACS 5-Year 2020-2024) U.S. Census Bureau |
Last reviewed: October 9, 2026. A summary for education, not legal advice.
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How much small-scale solar Missouri has installed
Each month the EIA models how much solar capacity sits behind customer meters, in systems smaller than 1 MW, in every state it can estimate. For Missouri, Table 6.2.B of the Electric Power Monthly shows 493.2 MW in July 2025 and 560.6 MW in July 2026. That is 67.4 MW more in twelve months, an increase of 13.7%, and places Missouri 21st of the 49 states with an estimate.
| Month | Capacity (MW) | Source |
|---|---|---|
| July 2025 | 493.2 | EIA EPM Table 6.2.B, July 2025 |
| July 2026 | 560.6 | EIA EPM Table 6.2.B, July 2026 |
These are capacity estimates, not counts of homes or contracts. What they tell a buyer is that Missouri’s base of existing rooftop and backyard systems is mid-sized among the states and still rising, so a share of homeowner interest may concern adding panels, storage or repairs to a system already in place.
Kansas City as Missouri’s sunlight benchmark
Kansas City, not St. Louis, is the largest city in Missouri in the Census Bureau’s estimates for July 1, 2025, so it is the reference point here. The PVWatts Calculator, which NREL built and the National Laboratory of the Rockies now runs, gives 5.05 kWh per square meter per day of solar radiation on a standard array in Kansas City (checked October 9, 2026).
The setup behind that figure: PVWatts version 8 defaults (a fixed array on an open rack, facing south, tilted 20 degrees) at the Census gazetteer location for the city, using the typical-year weather file of the National Solar Radiation Database. St. Louis, Springfield and other cities, or other roof angles, would produce different values, so the number is best read as a way to compare states.
Missouri residential electricity price
The EIA reports one statewide average for residential customers each year, combining all utilities. It appears here only as sourced data.
| Year | Cents per kWh | Source |
|---|---|---|
| 2023 | 12.58 | EIA Electric Power Annual, Table 2.10 |
| 2024 | 12.91 | EIA Electric Power Annual, Table 2.10 |
Missouri’s detached housing stock
Missouri is a state of single-family houses. Of 2,825,287 housing units in the Census Bureau’s table B25024 for 2020-2024, 1,990,446 are detached houses: 70.5%, the ninth highest share of the 50 states. Attached single-family homes such as townhouses add 103,475 units (3.7%), and mobile homes 145,584 (5.2%).
Owners live in detached houses even more often. Table B25032 counts 1,708,413 owner-occupied homes for 2020-2024, and 1,534,887 of them (89.8%) are detached; 80,762 (4.7%) are mobile homes. For rooftop solar, which is usually sold to the owner of a house, that leaves a large pool of homes with their own roof.
Housing age and home values are on Missouri window replacement leads, and heating fuels and degree days are on Missouri HVAC leads.
Missouri counties with the most owner-occupied detached homes
Below are the ten Missouri county-level areas with the most owner-occupied single-family detached homes, with each one’s owner-occupied homes and detached share, from the Census Bureau’s table B25032 at county level for 2020-2024. St. Louis city is an independent city that the Census Bureau reports alongside the counties. The table describes housing and nothing about the origin of leads.
| County | Owner-occupied detached homes | Owner-occupied homes | Detached share of owner homes | Source |
|---|---|---|---|---|
| St. Louis County | 259,901 | 286,530 | 90.7% | ACS 2020-2024, B25032 (county) |
| Jackson | 166,579 | 181,443 | 91.8% | ACS 2020-2024, B25032 (county) |
| St. Charles | 114,896 | 129,898 | 88.5% | ACS 2020-2024, B25032 (county) |
| Greene | 71,906 | 75,271 | 95.5% | ACS 2020-2024, B25032 (county) |
| Clay | 66,366 | 70,999 | 93.5% | ACS 2020-2024, B25032 (county) |
| Jefferson | 65,666 | 72,617 | 90.4% | ACS 2020-2024, B25032 (county) |
| St. Louis city | 51,549 | 65,612 | 78.6% | ACS 2020-2024, B25032 (county) |
| Boone | 39,844 | 44,178 | 90.2% | ACS 2020-2024, B25032 (county) |
| Cass | 30,037 | 32,678 | 91.9% | ACS 2020-2024, B25032 (county) |
| Franklin | 29,799 | 32,930 | 90.5% | ACS 2020-2024, B25032 (county) |
Greene County has the highest detached share of the ten at 95.5%, and Clay County follows at 93.5%. St. Louis city is the exception, at 78.6%, in the 2020-2024 county data. Only St. Louis city and St. Charles County (88.5%) fall below 90% among the ten. Jackson County, the next largest by count, has 166,579 owner-occupied detached homes, 91.8% of its owner homes.
Turning the Missouri numbers into a coverage plan
Read together, the Missouri facts suggest three things a solar buyer can settle before choosing ZIP codes:
- Decide how far across state lines to go. The St. Louis metro had 2,814,421 residents on July 1, 2025, of whom 2,142,468 lived in Missouri, and the Kansas City metro 2,270,682, of whom 1,332,399 lived in Missouri, in the Census Bureau’s metro estimates. Illinois and Kansas ZIP codes belong to those states’ pages.
- Use detached shares to trim city cores. In the 2020-2024 county data, St. Louis city’s detached share of owner homes (78.6%) is well below the suburban counties around it.
- Account for existing systems. The EIA’s July 2026 estimate of 560.6 MW means service, battery and expansion work sits next to new installations.
None of these points is a statement about how many solar requests Missouri produces. They describe housing, population and installed capacity.
How Missouri solar buyers narrow requests
A solar buyer typically filters on a small set of lead fields. Here is how each relates to the Missouri facts:
- Homeowner status: the person who signs must own the home; see the owner-occupied counts above.
- Project type: the general kind of solar project requested; the option list is settled when the solar form is complete.
- Timeframe: an installation in the near term or early research.
- ZIP code: the territory a crew covers, on one or both sides of a state line, with the county table showing the housing mix.
The filters for Missouri solar leads are agreed with each buyer during onboarding. Exclusive or shared routing for solar leads is agreed with each buyer during onboarding. The sample solar lead shows the fields one by one.
Where buyers filter in Missouri
Two of Missouri’s six largest metro areas extend into Kansas or Illinois, and a solar crew based in one of them may cover ZIP codes on both sides. Populations are the Census Bureau’s July 1, 2025 estimates, with the Missouri portion shown for the cross-border areas. Each buyer’s coverage area is agreed during onboarding, inside these metro areas or outside them.
- St. Louis, MO-IL: 2,814,421 (July 1, 2025 estimate; 2,142,468 in Missouri)
- Kansas City, MO-KS: 2,270,682 (July 1, 2025 estimate; 1,332,399 in Missouri)
- Springfield: 500,694 (July 1, 2025 estimate)
- Columbia: 219,062 (July 1, 2025 estimate)
- Joplin, MO-KS: 208,796 (July 1, 2025 estimate; 189,691 in Missouri)
- Jefferson City: 152,712 (July 1, 2025 estimate)
Source: Metropolitan and Micropolitan Statistical Area population estimates, Vintage 2025 (cbsa-est2025-alldata), U.S. Census Bureau.
Consent records for Missouri solar leads
Each Missouri solar lead carries the TCPATCPAThe Telephone Consumer Protection Act, the federal law that governs telemarketing calls and texts, autodialers, prerecorded voice messages and the Do Not Call Registry. Glossary consent record captured on the form. The Missouri line of the state telemarketing laws table covers the state’s calling rules, and leads in Missouri is the starting point for Summit’s other verticals there.
Missouri solar lead questions
How fast did small-scale solar grow in Missouri in the latest year?
By 67.4 MW, or 13.7%, from 493.2 MW in July 2025 to 560.6 MW in July 2026, in the EIA’s Electric Power Monthly, Table 6.2.B.
Why is Kansas City used for Missouri’s solar resource figure?
It is the state’s largest city in the Census Bureau’s July 1, 2025 estimates, and the PVWatts Calculator is run for the largest city in every state so that states can be compared on the same basis.
What share of Missouri owner-occupied homes are detached houses?
89.8%: 1,534,887 of 1,708,413 owner-occupied homes in the Census Bureau’s ACS 2020-2024 table B25032.
Which Missouri county has the most owner-occupied detached homes?
St. Louis County, with 259,901, followed by Jackson County with 166,579, in the ACS 2020-2024 county data.
Can Missouri solar leads be restricted to a buyer’s chosen ZIP codes?
Coverage and filters are agreed with each buyer during onboarding; email us the ZIP codes you want covered.
Request Missouri solar leads
Email us the Missouri ZIP codes you cover, your daily volume or caps and how you take delivery. ReturnReturnA buyer's request for credit on a lead that fails agreed standards, such as a disconnected number, a duplicate or a lead outside the filters. Glossary terms are agreed on the onboarding call, before you go live.
Start small, with no long-term commitment
- No long-term contract. Pause or stop at any time.
- No setup fee and no monthly fee. You pay only for leads delivered that match your filters.
- Start with a small test volume and scale when the numbers work.
- MVA and home improvement leads are exclusive by default: each lead is sold to one buyer.
- Return terms are agreed on the onboarding call, before you go live.
Or write to team@summitleads.ai. We reply by email.
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