Virginia flooring leads
Summit Leads supplies flooring leads in Virginia in real time by ping/post, exclusive by default, with ZIP code targeting. Virginia names flooring as its own contractor trade: the Board for Contractors defines a flooring and floor covering specialty, FLR, in 18VAC50-22-30 (as of October 7, 2026).
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Virginia facts for flooring lead buyers
| Fact | Value Source |
|---|---|
| Flooring specialty | Flooring and floor covering contracting (FLR), including subfloor and leveling work (18VAC50-22-30, as of October 7, 2026)18VAC50-22-30, Definitions of specialty services (as of October 7, 2026) Virginia General Assembly, Legislative Information System (Virginia Administrative Code) |
| Class C contractor range | Single contract over $1,000 but under $30,000, or under $250,000 in 12 months (Code of Virginia 54.1-1100, as of October 7, 2026)Code of Virginia 54.1-1100, Definitions (as of October 7, 2026) Virginia General Assembly, Legislative Information System |
| Owner households that moved in 2020 or later | 360,267 (ACS 5-year 2020-2024, table B25038)Table B25038, Tenure by Year Householder Moved Into Unit: Virginia (ACS 5-Year 2020-2024) U.S. Census Bureau |
| Owner-occupied housing units | 2,266,609 of 3,365,732 occupied units (ACS 5-year 2020-2024)Table B25003, Tenure: Virginia (ACS 5-Year 2020-2024) U.S. Census Bureau |
| Median home value | $383,700 (ACS 5-year 2020-2024, table B25077)Table B25077, Median Value (Dollars): Virginia (ACS 5-Year 2020-2024) U.S. Census Bureau |
| Largest decade of construction | 1980 to 1989: 580,863 housing units (ACS 5-year 2020-2024, table B25034)Table B25034, Year Structure Built: Virginia (ACS 5-Year 2020-2024) U.S. Census Bureau |
Last reviewed: October 7, 2026. A summary for education, not legal advice.
Virginia licensing for floor covering work
This section is general information, not legal advice. It summarizes official sources as of October 7, 2026; check the current text of each rule before relying on it.
Virginia writes flooring into its contractor regulations by name. 18VAC50-22-30 (as of October 7, 2026) defines flooring and floor covering contracting, abbreviated FLR, as installing, repairing, improving or removing materials common in the flooring industry: wood and wood composite flooring, carpet tack strips, vinyl and linoleum, and ceramic, marble, stone and other tile.
The same definition covers subflooring and leveling products needed to lay the new floor, but not floor joists or other structural parts of the floor system. It also notes that the CBC and RBC classifications and the HIC and CIC specialties provide for this work.
License class follows job size. Under Code of Virginia 54.1-1100 (as of October 7, 2026), a Class C contractor takes single contracts over $1,000 but under $30,000, with total work under $250,000 in any 12-month period. Class B starts at $30,000 a contract and Class A at $150,000.
The general license requirement and the home solicitation cancellation period are summarized on leads in Virginia.
Virginia owner households and new arrivals
In table B25038 (ACS 5-year 2020-2024), 360,267 Virginia owner households have a householder who moved in during 2020 or later. Flooring buyers track this count because people who have just bought a house tend to swap out worn carpet or dated vinyl while the rooms are still empty. It is a household count only, not a measure of quote requests.
Table B25003 (ACS 5-year 2020-2024) shows 2,266,609 owner-occupied units out of 3,365,732 occupied units in Virginia. Campaigns that require an owner remove the renter share before a lead reaches the installer.
The Census Bureau groups recent move-in years as 2020 to 2022 and 2023 or later in its 2024 tables, which is why this figure starts at 2020.
Home values and building decades in Virginia
Virginia added more of its current housing in the 1980s than in any other decade: 580,863 units in table B25034 (ACS 5-year 2020-2024). Those homes are now roughly 35 to 45 years old.
The median owner-occupied home is valued at $383,700 in table B25077 (ACS 5-year 2020-2024). The full breakdown by year built follows, with the two oldest bands combined.
| Year built | Housing units | Source |
|---|---|---|
| 2020 or later | 61,023 | B25034 (ACS 5-year 2020-2024) |
| 2010 to 2019 | 365,075 | B25034 (ACS 5-year 2020-2024) |
| 2000 to 2009 | 548,525 | B25034 (ACS 5-year 2020-2024) |
| 1990 to 1999 | 525,903 | B25034 (ACS 5-year 2020-2024) |
| 1980 to 1989 | 580,863 | B25034 (ACS 5-year 2020-2024) |
| 1970 to 1979 | 526,245 | B25034 (ACS 5-year 2020-2024) |
| 1960 to 1969 | 367,862 | B25034 (ACS 5-year 2020-2024) |
| 1950 to 1959 | 296,321 | B25034 (ACS 5-year 2020-2024) |
| 1949 or earlier | 412,939 | B25034 (ACS 5-year 2020-2024) |
Virginia flooring lead filters
Buyers in Virginia most often set four fields:
- Material and rooms: hardwood, carpet, vinyl, laminate or tile, and which rooms, so the job matches an installer with the right specialty.
- Homeowner status: owner-occupied only, since the owner signs the contract.
- ZIP code: the counties and independent cities each installer serves.
- Move-in timing: whether the home was purchased recently.
Where buyers filter in Virginia
Virginia's two largest metro areas cross state lines, so their populations below are for the whole metro area, from the Census Bureau's July 1, 2025 estimates. Buyers who want only the Virginia side select Virginia ZIP codes; filtering works the same in every metro.
- Washington-Arlington-Alexandria (DC-VA-MD-WV): 6,465,724 (July 1, 2025 estimate, whole metro area)
- Virginia Beach-Chesapeake-Norfolk (VA-NC): 1,797,213 (July 1, 2025 estimate, whole metro area)
- Richmond: 1,389,338 (July 1, 2025 estimate)
- Roanoke: 316,547 (July 1, 2025 estimate)
- Lynchburg: 269,169 (July 1, 2025 estimate)
- Charlottesville: 228,597 (July 1, 2025 estimate)
Source: Metropolitan and Micropolitan Statistical Area population estimates, Vintage 2025 (cbsa-est2025-alldata), U.S. Census Bureau.
Consent records for Virginia flooring leads
The consent record captured on the quote form, with the opt-in text and timestamp, is delivered with each Virginia flooring lead. Virginia's own telephone solicitation rules are in the state telemarketing laws table, and the combined state overview is leads in Virginia.
Virginia flooring lead questions
Does Virginia have a contractor specialty just for flooring?
Yes. 18VAC50-22-30 (as of October 7, 2026) defines flooring and floor covering contracting (FLR). The regulation states that the CBC and RBC classifications and the HIC and CIC specialties also provide for this function. This is general information, not legal advice.
What job size does a Virginia Class C contractor license cover?
Single contracts over $1,000 but under $30,000, with total work under $250,000 in 12 months, under Code of Virginia 54.1-1100 (as of October 7, 2026).
How many Virginia homeowners moved in during 2020 or later?
360,267 owner households, in the Census Bureau's table B25038 (ACS 5-year 2020-2024).
Can Virginia flooring leads be limited to Northern Virginia ZIP codes?
Yes. Buyers choose ZIP codes one by one, so a campaign can take only the Virginia part of the Washington metro area. Leads are exclusive by default, and shared delivery is available on request.
Request Virginia flooring leads
Email us the Virginia ZIP codes you cover, your daily volume or caps and how you take delivery. ReturnReturnA buyer's request for credit on a lead that fails agreed standards, such as a disconnected number, a duplicate or a lead outside the filters. Glossary terms are agreed on the onboarding call, before you go live.
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