Maine HVAC leads
Maine heats with oil: fuel oil or kerosene warms 59.2% of owner-occupied homes in table B25117 (ACS 2020-2024), the highest share of any state, and 2025 brought 7,652 heating degree days. HVAC is now onboarding at Summit Leads, so no HVAC leads are delivered in Maine yet; buyers can join the HVAC list now.
Now onboardingHVAC is being added to Summit Leads and is not live yet. Summit is accepting interest from HVAC lead buyers now: email us the states, filters and delivery method you want, and we will contact you when HVAC leads open.
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Maine facts for HVAC lead buyers
| Fact | Value Source |
|---|---|
| Owner-occupied homes heated by fuel oil or kerosene | 59.2% (262,587 of 443,573 owner-occupied units; ACS 5-year 2020-2024, table B25117), the highest share of the 50 statesTable B25117, Tenure by House Heating Fuel: Maine (ACS 5-Year 2020-2024) U.S. Census Bureau |
| Owner-occupied homes heated by bottled, tank or LP gas | 14.4% (63,767 units; ACS 5-year 2020-2024), 8th highest of the 50 statesTable B25117, Tenure by House Heating Fuel: Maine (ACS 5-Year 2020-2024) U.S. Census Bureau |
| Owner-occupied homes heated by wood | 11.1% (49,174 units; ACS 5-year 2020-2024)Table B25117, Tenure by House Heating Fuel: Maine (ACS 5-Year 2020-2024) U.S. Census Bureau |
| Owner-occupied homes heated by electricity | 7.5% (33,216 units; ACS 5-year 2020-2024)Table B25117, Tenure by House Heating Fuel: Maine (ACS 5-Year 2020-2024) U.S. Census Bureau |
| Owner-occupied homes heated by utility gas | 5.2% (23,154 units; ACS 5-year 2020-2024), 49th of the 50 statesTable B25117, Tenure by House Heating Fuel: Maine (ACS 5-Year 2020-2024) U.S. Census Bureau |
| All occupied homes heated by electricity | 11.2% of 597,159 occupied units (ACS 5-year 2020-2024, table B25040)Table B25040, House Heating Fuel: Maine (ACS 5-Year 2020-2024) U.S. Census Bureau |
| Heating degree days, 2025 | 7,652 (1991-2020 average 7,758), 5th highest of the 48 states with a statewide seriesClimate at a Glance: Maine heating degree days, January-December, 1895-2025 NOAA National Centers for Environmental Information |
| Cooling degree days, 2025 | 288 (1991-2020 average 238), 47th of the 48 states with a statewide seriesClimate at a Glance: Maine cooling degree days, January-December, 1895-2025 NOAA National Centers for Environmental Information |
| Owner-occupied housing units | 443,573 of 597,159 occupied units, with 153,586 renter households (ACS 5-year 2020-2024)Table B25003, Tenure: Maine (ACS 5-Year 2020-2024) U.S. Census Bureau |
| Fuel Board license | Required to install or service oil, propane, natural gas or solid fuel burning equipment (32 M.R.S. 18102, checked October 8, 2026)Title 32, section 18102, License required (Maine Fuel Board) Maine Legislature |
| Propane and natural gas technician authorities | Appliance connection and service up to 500,000 BTUs per appliance; large equipment over 500,000 BTUs; tank setting; delivery; plant operation (32 M.R.S. 18135, checked October 8, 2026)Title 32, section 18135, Propane and natural gas technician Maine Legislature |
| State heat pump target | 175,000 more heat pumps by 2027, after the 100,000 goal was met in 2023 (Department of Energy Resources, checked October 8, 2026)Energy Efficiency Maine Department of Energy Resources |
| HEAR heat pump rebates | Active for income-eligible households in new affordable multifamily housing and single-family manufactured homes (checked October 8, 2026)Maine Home Energy Rebates Maine Department of Energy Resources |
Last reviewed: October 8, 2026. A summary for education, not legal advice.
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How Maine homes are heated
Maine stands apart from every other state on heating oil. The Census Bureau’s table B25117 (ACS 5-year 2020-2024) finds fuel oil or kerosene in 262,587 of 443,573 owner-occupied homes, 59.2%, the largest oil share of the 50 states. Propane ranks 8th nationally at 14.4%, and utility gas reaches only 5.2% of owner homes, 49th of 50.
| Heating fuel | Owner-occupied homes | Share | Source |
|---|---|---|---|
| Fuel oil or kerosene | 262,587 | 59.2% | ACS 2020-2024, B25117 |
| Bottled, tank or LP gas | 63,767 | 14.4% | ACS 2020-2024, B25117 |
| Wood | 49,174 | 11.1% | ACS 2020-2024, B25117 |
| Electricity | 33,216 | 7.5% | ACS 2020-2024, B25117 |
| Utility gas | 23,154 | 5.2% | ACS 2020-2024, B25117 |
| Solar, coal, other fuels or no fuel | 11,675 | 2.6% | ACS 2020-2024, B25117 |
Wood is the third fuel, in more than one owner home in ten. For all 597,159 occupied homes, table B25040 (2020-2024 ACS) shows electricity at 11.2% and utility gas at 8.3%, both higher than among owners alone.
Fuel type tells an HVAC buyer which trade answers the call. An oil home has a boiler or furnace with an oil burner and a storage tank, serviced by licensed oil burner technicians; a propane home has its own appliances, tank and piping. The shares describe Maine’s housing, not how many requests any fuel group produces.
Maine heating degree days and its short cooling season
Heating is the main load in Maine by a wide margin. NOAA’s heating degree day series records 7,652 for 2025, a little under the 1991-2020 average of 7,758 and 5th highest of the 48 states with a statewide series.
Cooling barely registers. The cooling degree day series shows 288 in 2025 against a 1991-2020 average of 238, which leaves Maine 47th of the 48. Heating degree days outnumbered cooling degree days by more than 26 to 1 in 2025, so most HVAC calls in the state concern heat.
Reading the numbers: each degree day measures how many degrees a day’s mean temperature falls short of 65°F (heating) or exceeds it (cooling). NCEI sums the days from January to December for the 2025 value; the average is the mean of the annual sums for 1991-2020 in the same statewide series.
Maine HVAC contractor licensing
This section is general information, not legal advice. It summarizes official sources as of October 8, 2026; check the current text of each rule before relying on it.
The Maine Attorney General’s home construction contracts page states that Maine does not license or regulate home contractors, but the heating trades are licensed by the Maine Fuel Board. Under 32 M.R.S. 18102 (checked October 8, 2026), a person who installs or services solid fuel burning equipment, including pellet-fired central heating appliances, or oil, propane or natural gas burning equipment must hold a license under chapter 139, subject to the exceptions in section 18104.
- Oil burner and solid fuel technicians: section 18132 sets the master license, which may install, clean, service, alter or repair oil burning equipment under named authorities by oil grade and burner size; journeyman and apprentice licenses follow in sections 18133 and 18134.
- Propane and natural gas technicians: section 18135 lists authorities for appliance connection and service up to 500,000 BTUs per appliance, large equipment over 500,000 BTUs, delivery, plant operation, and tank setting and outside piping (checked October 8, 2026).
- Other Fuel Board licenses: chapter 139 also covers oil and propane energy auditors, tank installers and wood pellet technicians.
Section 18105 adds that a municipality may not require these technicians to hold a municipal license, and may not issue a permit for an oil, solid fuel, propane or natural gas installation unless the applicant complies with the chapter. Heat pump work involves refrigerant, which falls under federal certification through EPA Section 608.
Maine owners and renters behind HVAC decisions
About three of every four occupied Maine homes are owner-occupied. Table B25003 (ACS 5-year 2020-2024) counts 443,573 owner-occupied homes and 153,586 renter households, 597,159 in all. Owners decide whether to replace a boiler or add a heat pump; renters depend on the landlord for either.
Housing age, values and Maine’s energy code are on Maine window replacement leads rather than here.
Maine heat pump goals and rebates
Heat pumps are a stated priority of the Maine Department of Energy Resources. Its energy efficiency page (checked October 8, 2026) says the state met its goal of 100,000 new heat pumps in 2023, two years ahead of schedule, and that Governor Mills set a new target of another 175,000 heat pumps by 2027. The earlier goal traces to 35-A M.R.S. section 10119, enacted in 2019.
Federal funds add a narrower program. The department’s Home Energy Rebates page (checked October 8, 2026) says the Home Electrification and Appliance Rebate (HEAR) program, administered by Efficiency Maine Trust, offers rebates for efficient heat pump systems in two kinds of buildings occupied by income-eligible households: new affordable multifamily construction and single-family manufactured (mobile) homes. The page lists the separate Home Efficiency Rebates application as pending with the U.S. Department of Energy as of June 2025.
Maine counties by owner-occupied homes
The ten Maine counties with the most owner-occupied homes, with the share heated by fuel oil or kerosene and by bottled, tank or LP gas, the two fuels that matter most in Maine. Source: ACS 5-year 2020-2024, tables B25003 and B25117 at county level. The table is about housing and does not show where leads come from.
| County | Owner-occupied homes | Heated by fuel oil or kerosene | Heated by bottled, tank or LP gas | Source |
|---|---|---|---|---|
| Cumberland | 92,265 | 53.4% | 15.1% | ACS 2020-2024, B25003 and B25117 (county) |
| York | 70,685 | 63.0% | 16.9% | ACS 2020-2024, B25003 and B25117 (county) |
| Penobscot | 46,010 | 60.9% | 11.1% | ACS 2020-2024, B25003 and B25117 (county) |
| Kennebec | 40,006 | 63.3% | 12.6% | ACS 2020-2024, B25003 and B25117 (county) |
| Androscoggin | 31,865 | 66.3% | 11.3% | ACS 2020-2024, B25003 and B25117 (county) |
| Aroostook | 22,305 | 69.8% | 5.3% | ACS 2020-2024, B25003 and B25117 (county) |
| Hancock | 20,083 | 51.1% | 22.1% | ACS 2020-2024, B25003 and B25117 (county) |
| Oxford | 19,461 | 59.0% | 11.6% | ACS 2020-2024, B25003 and B25117 (county) |
| Somerset | 17,968 | 57.0% | 14.1% | ACS 2020-2024, B25003 and B25117 (county) |
| Knox | 14,551 | 58.9% | 18.2% | ACS 2020-2024, B25003 and B25117 (county) |
Oil leads in all ten. Aroostook has the highest oil share at 69.8% and Hancock the highest propane share at 22.1% in the county data (2020-2024 ACS). Cumberland, the largest county, is the one place in the list where utility gas reaches double digits, at 14.8% of owner homes.
Reading the Maine numbers for an HVAC buyer
Combined, the sources on this page describe a cold, oil-heated state with a policy push toward heat pumps. Three points for planning Maine coverage:
- Licensed burner technicians matter. With 59.2% of owner homes on oil and 14.4% on propane in table B25117 (2020-2024 ACS), most heating system work involves equipment that 32 M.R.S. 18102 reserves for Fuel Board licensees.
- Cooling is a small share of the work. At 288 cooling degree days in 2025, 47th of 48 in the NCEI series, stand-alone air conditioning jobs are a minor part of a Maine buyer’s mix.
- Heat pumps are state policy. The Department of Energy Resources target of 175,000 more heat pumps by 2027 means installers who handle both heat pumps and oil or propane systems fit the direction the state has set.
The points rest on the official figures above and say nothing about lead counts or demand in any part of Maine.
What Maine HVAC buyers filter on
Maine HVAC buyers filterFilterA rule that decides which leads a buyer is offered, based on fields such as vertical, sub-type, state, ZIP code, homeownership or accident details. Glossary on the same kinds of fields as other home services buyers. These are the ones Maine’s numbers point to:
- Project type: for example install, replace or repair, for heating or cooling. In Maine that usually means boiler, furnace or heat pump work.
- Homeowner status: owners make the replacement decision; the counts are above.
- Timeframe: a no-heat call in January differs from a heat pump added before next winter.
- ZIP code: buyers choose the ZIP codes their licensed technicians serve, from the southern coast to Aroostook County.
When HVAC opens, Maine buyers will set these filters per campaign, down to the ZIP code, as on Summit’s other home services leads. Once HVAC opens, HVAC leads will be exclusive by default, with shared delivery on request. See the sample HVAC lead for the full list of fields.
Where buyers filter in Maine
Most of Maine’s land area lies outside a metropolitan area, and HVAC territory there follows the roads between towns. The Census Bureau’s July 1, 2025 estimates name three Maine metros, each entirely within the state. Once HVAC opens, buyers will be able to set coverage on any ZIP code, inside these areas or outside them.
- Portland-South Portland: 577,635 (July 1, 2025 estimate)
- Bangor: 157,967 (July 1, 2025 estimate)
- Lewiston-Auburn: 116,487 (July 1, 2025 estimate)
Source: Metropolitan and Micropolitan Statistical Area population estimates, Vintage 2025 (cbsa-est2025-alldata), U.S. Census Bureau.
Consent records for Maine HVAC leads
When HVAC opens, each Maine HVAC lead will carry the TCPATCPAThe Telephone Consumer Protection Act, the federal law that governs telemarketing calls and texts, autodialers, prerecorded voice messages and the Do Not Call Registry. Glossary consent record captured on the form. Maine’s own rules on telephone solicitation, where they go beyond the TCPA, are listed in the Maine line of the state telemarketing laws table; for the state’s MVA and home improvement facts, go to leads in Maine.
Maine HVAC lead questions
Which fuel heats most owner-occupied homes in Maine?
Fuel oil or kerosene: 59.2% of owner-occupied homes, or 262,587 of 443,573, in the Census Bureau’s ACS 5-year estimates for 2020-2024 (table B25117). No other state has a higher oil share.
Who licenses oil burner and propane technicians in Maine?
The Maine Fuel Board, under 32 M.R.S. chapter 139. Section 18102 requires a license to install or service oil, propane, natural gas or solid fuel burning equipment, and section 18105 bars municipalities from requiring a separate municipal license. This is general information, not legal advice.
How did Maine’s 2025 heating degree days compare with the 1991-2020 average?
Slightly lower: 7,652 in 2025 against an average of 7,758, in NOAA NCEI’s Climate at a Glance statewide series. Maine still ranked 5th highest of the 48 states with a series.
Which Maine county has the highest share of owner homes heated by oil?
Aroostook County, at 69.8% of its 22,305 owner-occupied homes, among the ten counties with the most owner homes in the ACS 5-year county data for 2020-2024 (table B25117).
Is it possible to buy Maine HVAC leads for selected ZIP codes around Portland?
Not yet: HVAC is now onboarding. When it opens, buyers will set filters down to the ZIP code, as on Summit’s other home services leads, and leads will be exclusive by default.
Join the Maine HVAC buyer list
HVAC is not live yet. Email us the Maine ZIP codes you cover, your daily volume or caps and how you take delivery, and we will contact you when HVAC leads open.
Start small, with no long-term commitment
- No long-term contract. Pause or stop at any time.
- No setup fee and no monthly fee. You pay only for leads delivered that match your filters.
- Start with a small test volume and scale when the numbers work.
- MVA and home improvement leads are exclusive by default: each lead is sold to one buyer.
- ReturnReturnA buyer's request for credit on a lead that fails agreed standards, such as a disconnected number, a duplicate or a lead outside the filters. Glossary terms are agreed on the onboarding call, before you go live.
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