Summit LeadsPersonal injury leads for attorneys with an intake team
Summit Leads sells personal injury leads for attorneys in one practice area: motor vehicle accidents, covering car, truck, motorcycle, rideshare and commercial vehicle crashes. Firms with an intake team receive web leads by real-time ping/post, filtered by state, accident type and representation status, with daily caps and the consent record in every post.
This page is for personal injury firms that run intake as a team: a multi-office or multi-state firm, or a firm with intake staff and a CRM that can receive leads automatically. It covers what arrives with each lead, how a firm connects, which filters matter for case intake, and the compliance points a firm checks with its own counsel. Summit Leads is a business-to-business supplier.
Generating leads instead? Sell your leads
What you get
- MVA / personal injury leads: car, truck, motorcycle, rideshare and commercial vehicle accidents
- Web leads, not calls or live transfers
- Real-time delivery by ping/post
- Exclusive leads by default, with shared delivery on request
- Coverage in all U.S. states
- TCPA consent captured on every lead, with consent certificates
What we need from you
- The accident types your firm accepts
- The states, or ZIP codes, where each office takes cases
- Daily caps that match your intake staffing
- The endpoint of your intake CRM, or the delivery method you need
- An intake contact for test leads and return requests
Which firms this page is for
A single contractor or law firm that wants a few leads a month is usually better served by a contractor marketplace or a legal lead vendor. Summit’s delivery model assumes the buyer has a system that answers pings, a cap on how many leads it takes each day, and people who call a claimant soon after the post arrives. Firms that fit that model usually look like one of these:
- Multi-office firms that split intake by office and want each office to receive only the leads from the area it covers.
- Multi-state firms with attorneys licensed in several states, where every lead has to land in a state the firm can take.
- Firms with a dedicated intake department that works leads in shifts and needs delivery limited to the hours the department is staffed.
- Firms whose CRM or intake software can receive a post, or that have a developer or vendor who can connect it.
If your firm does not fit any of these yet, the comparison in compare lead sources explains which kind of seller suits a smaller intake operation. For the kinds of legal leads sold across the industry, and the one Summit sells, see legal leads.
Personal injury leads for attorneys: what reaches intake
Each lead is a claimant’s web form request after a motor vehicle accident, delivered with the claimant’s consent to be contacted. A firm chooses which accident types it accepts:
- Car accident leads
Passenger vehicle crashes, the accident type almost every injury firm takes.
- Truck accident leads
Crashes with a truck or another vehicle in commercial use.
- Motorcycle accident leads
Rider crashes, for firms that take motorcycle cases.
- Rideshare accident leads
Crashes involving a rideshare vehicle, its passengers or other road users.
The sample car accident lead lists every field an intake team receives, with an invented claimant, and sample leads explains the four groups of fields on every lead. For an intake manager, the fields fall into the jobs below:
| Field group | Examples | What intake does with it |
|---|---|---|
| Contact | first_name, last_name, phone, email | Makes the first call and sends the first email or text the firm’s process allows. |
| Location | state, zip_code, city, county | Assigns the lead to the office, attorney or team that covers that area, and checks venue. |
| Accident and injury | accident_type, accident_date, injury, doctor_treated, serious_injury, at_fault, represented, case_description | Prepares the first conversation: what happened, how long ago, what treatment the claimant has had, and whether another lawyer is involved. |
| Consent record | tcpa_text, submission_time, ip_address, landing_page_url, TrustedForm fields | Stored with the intake record, so the firm can show how and when the claimant asked to be contacted. |
Before any lead is offered, it is checked against the quality bar on car accident leads: documented injury, clear or favorable liability, recency, representation, contact data and consent. The firm’s own filters then narrow what reaches its endpoint.
How a firm connects
Leads arrive by real-time ping/post. A ping with partial, non-identifying data goes out, your system bids or declines, and the winning bid receives the full lead by post. The message contents, the response window and the testing steps are on ping/post integration; this section covers only what is different for a law firm.
- Who answers the ping. Most firms do not write bidding logic themselves. The ping is answered by the firm’s intake software, a vendor that manages the firm’s lead intake, or a small service the firm’s developer sets up. Decide who that is before the first email.
- Where the post lands. The post should create a record in the system intake works from, with the consent record attached, so no one copies leads by hand.
- If you do not want to bid. Direct post sends matching leads at a fixed price without a ping. Batch delivery is set up per partner if your system cannot take real-time posts, although real time suits injury intake better.
The field specification is shared during onboarding. Send it to whoever maps fields into your CRM, and compare it with the sample car accident lead so intake knows which questions each lead already answers.
Filters a personal injury firm sets
Filters and caps are configured on Summit’s side, per campaign, from the details you send by email. A firm with several offices often runs one campaign per office, so each office has its own area and its own cap. These are the decisions to make for each campaign:
| Filter | Question for the firm | Field it uses |
|---|---|---|
| States or ZIP codes | Where do our attorneys take cases, and which office covers each area? | state, zip_code |
| Accident type | Which crash types do we accept: car, truck, motorcycle, rideshare? | accident_type |
| Recency | How long after the accident is a case still one we want to open? | accident_date |
| Treatment and injury | Do we take claimants who have not yet seen a doctor? | doctor_treated, injury, serious_injury |
| Representation | Claimants who already have a lawyer are screened out; confirm this matches the firm’s policy. | represented |
| Daily cap | How many new leads can intake work properly in one day? | Set per campaign |
| Hours and days | When is intake staffed to call within minutes? | Hourly or day-of-week limits |
State rules that change how a lead is worth working, such as filing deadlines, fault rules and insurance systems, are set out on each state page: see car accident leads by state. Filters and caps can be changed by email at any time after going live.
Car accident leads for lawyers: sizing caps to intake
The daily cap is the setting that most affects whether car accident leads for lawyers turn into signed cases. A cap set above what intake can call quickly leaves leads waiting, and a lead that waits is harder to reach. Work the cap out from the intake side:
- Count the intake staff on each shift and the hours they cover.
- Estimate how many first calls and follow-up attempts one person makes in a shift, including the attempts on earlier leads that have not answered yet.
- Set the daily cap, and the hourly or day-of-week limits, so new leads arrive only when someone can call them.
- Raise the cap only after the test shows intake keeps up.
New buyers usually start with a small test volume so their team can check contact rates and quality before caps are raised. For why the first minutes matter, see speed to lead.
Lawyer advertising and referral rules
Rules on lawyer advertising, on direct contact with prospective clients, and on paying anyone for recommending or referring a lawyer are set in each state’s rules of professional conduct. Most states base these rules on versions of ABA Model Rule 7.2 (communications about a lawyer’s services, including payments for recommendations) and Model Rule 7.3 (solicitation of clients). States number, word and amend them differently, and some add filing or labeling requirements of their own.
The car accident state pages list each state’s rules, with titles and links to the official text, in their lawyer advertising sections. For example:
- Lawyer advertising rules on Florida car accident leads
- Lawyer advertising rules on Texas car accident leads
- Lawyer advertising rules on New York car accident leads
- Lawyer advertising rules on Georgia car accident leads
- Lawyer advertising rules on Illinois car accident leads
Other states are reached from car accident leads by state. The rules that apply to the people who produce the ads behind injury leads are summarized in attorney advertising rules for MVA traffic. Summit’s pages list the rules; they do not say whether buying leads fits any state’s rules. That question belongs to the buying firm, its state bar and its own counsel.
This page is general information, not legal advice. Ask your own counsel or your state bar how the rules of professional conduct in your states apply to buying leads and contacting claimants.
Consent and contact rules for intake
TCPA consent is captured on every lead, with consent certificates. The post includes the opt-in language the claimant saw, the submission time, the IP address and the page URL where consent was given. Three habits keep that record useful to a firm:
- Store the record with the intake file, under the lead ID, not in a separate inbox. See record keeping for TCPA consent.
- Read the opt-in language once per campaign and check with counsel that it covers the way your intake team calls, texts and emails. TCPA compliance for MVA leads explains what injury lead consent usually needs to say.
- Call inside each state’s permitted hours. Some states limit calling hours more tightly than federal rules; see telemarketing calling hours by state.
Reviewing the test as a law firm
A test is useful when the firm agrees beforehand what it will review at the end. For a personal injury firm, that review usually covers:
- Time to first call, from the post arriving to the first dial, by office and by shift.
- Reach and screening outcomes by accident type and by state, since one accident type can perform differently from another.
- Consent record retrieval: pick a few lead IDs and confirm intake can find the record behind each one.
- Returns, sent for the reasons agreed during onboarding and with the details asked for. See lead returns.
Return terms and payment terms are agreed during onboarding. Terms, caps and pricing are set per partner and agreed in writing before going live, and pricing is not published. For the broader picture of tracking cases from bought leads, see personal injury leads and personal injury law firm marketing.
Running intake for an injury firm? Tell us your accident types, states and daily caps.
Frequently asked questions
Can each office of our firm receive its own leads?
Yes. Filters and caps are set per campaign, so a firm can run one campaign per office with its own states or ZIP codes and its own daily cap. Leads outside an office’s area are not sent to that office.
Are these leads signed cases?
No. Each lead is a claimant’s web form request after a motor vehicle accident, with consent to be contacted. Reaching the claimant, screening the case, running conflict checks and signing are the firm’s intake work.
Can our intake CRM receive the leads directly?
Yes, if it can receive a post at an endpoint. The field specification is shared during onboarding so the fields can be mapped, and test leads confirm that each one lands in the right place. Batch delivery is set up per partner if real-time posts are not possible.
Does Summit tell a firm whether buying leads is allowed in its state?
No. Rules on lawyer advertising and on paying for recommendations are set in each state’s rules of professional conduct. The car accident state pages list those rules; whether they permit a particular lead program is a question for the firm’s own counsel.
Which intake hours can a firm limit delivery to?
Any hours and days your team sets. Besides the daily cap, each campaign can have hourly or day-of-week limits, so leads arrive only when intake is staffed.
Related
Setting up injury lead intake?
Tell us the accident types you accept, the states each office covers, your daily caps and your delivery method. Return terms and payment terms are agreed during onboarding.
Or write to team@summitleads.ai. We reply by email.
What happens next
- Step 1: You email us.
- Step 2: We reply by email.
- Step 3: Return terms are agreed on the onboarding call, before you go live.
Email team@summitleads.ai to become a buyer. summitleads.ai/for-buyers/personal-injury-law-firms