New York flooring leads
Summit Leads supplies flooring leads in New York by real-time ping/post, exclusive by default, filtered by ZIP code. General Business Law 770 (revision of May 29, 2020) names flooring as a home improvement but excludes carpet sales and installation, and table B25034 (ACS 5-year 2020-2024) counts 2,598,944 homes built before 1940.
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New York facts for flooring lead buyers
| Fact | Value Source |
|---|---|
| Flooring in the home improvement definition | Named in GBL 770(3); the sale or installation of decorative goods or services such as draperies and carpets is excluded (revision of May 29, 2020)General Business Law 770, Definitions (revision of May 29, 2020) New York State Senate |
| Home improvement contractor threshold | Total cash price of all home improvement contracts over $1,500 in any 12 consecutive months (GBL 770(5), revision of May 29, 2020)General Business Law 770, Definitions (revision of May 29, 2020) New York State Senate |
| Housing units built in 1939 or earlier | 2,598,944, the most of the 50 states (ACS 5-year 2020-2024, table B25034)Table B25034, Year Structure Built: New York (ACS 5-Year 2020-2024) U.S. Census Bureau |
| Owner-occupied housing units | 4,196,985 of 7,722,646 occupied units, the lowest owner share of the 50 states (ACS 5-year 2020-2024)Table B25003, Tenure: New York (ACS 5-Year 2020-2024) U.S. Census Bureau |
| Owner households that moved in 2020 or later | 496,383, fourth most of the 50 states (ACS 5-year 2020-2024, table B25038)Table B25038, Tenure by Year Householder Moved Into Unit: New York (ACS 5-Year 2020-2024) U.S. Census Bureau |
| Median home value | $423,800 (ACS 5-year 2020-2024, table B25077)Table B25077, Median Value (Dollars): New York (ACS 5-Year 2020-2024) U.S. Census Bureau |
Last reviewed: October 7, 2026. A summary for education, not legal advice.
Who owns, and who recently bought, in New York
New York has the lowest owner share of the 50 states, which makes the owner field the first one buyers set. Table B25003 (ACS 5-year 2020-2024) counts 4,196,985 owner-occupied units among 7,722,646 occupied units; in other words, a little over half of households own.
In absolute numbers the recent-buyer group is still large: 496,383 owner households moved in during 2020 or later, in table B25038 (ACS 5-year 2020-2024), the fourth most of any state. A buyer who has just closed may plan new floors before unpacking, and installers use the move-in year to understand the timing. The table counts households, not leads.
Move-in years in this release are grouped as 2020 to 2022 and 2023 or later, which is why the figure starts at 2020.
New York housing age and home values
New York has more housing from before 1940 than any other state. The Census Bureau's table B25034 (ACS 5-year 2020-2024) counts 2,598,944 units built in 1939 or earlier, out of 8,585,241, and the 1950s are the largest decade after that at 1,210,607.
| Year built | Housing units | Source |
|---|---|---|
| 2000 or later | 1,072,707 | B25034 (ACS 5-year 2020-2024) |
| 1980 to 1999 | 1,164,676 | B25034 (ACS 5-year 2020-2024) |
| 1970 to 1979 | 841,477 | B25034 (ACS 5-year 2020-2024) |
| 1960 to 1969 | 1,040,358 | B25034 (ACS 5-year 2020-2024) |
| 1950 to 1959 | 1,210,607 | B25034 (ACS 5-year 2020-2024) |
| 1940 to 1949 | 656,472 | B25034 (ACS 5-year 2020-2024) |
| 1939 or earlier | 2,598,944 | B25034 (ACS 5-year 2020-2024) |
Owner-occupied New York homes have a median value of $423,800 in table B25077 (ACS 5-year 2020-2024). One statewide figure covers New York City, Long Island, the Hudson Valley and upstate cities, so buyers set price-sensitive programs by ZIP code.
New York General Business Law and flooring contracts
This section is general information, not legal advice. It summarizes official sources as of October 7, 2026; check the current text of each rule before relying on it.
Article 36-A of the General Business Law defines its terms in section 770 (revision of May 29, 2020). Subdivision 3 lists flooring, basements, windows, siding and other work as home improvement. The same subdivision then leaves out several things, among them "the sale or installation of decorative goods or services, such as draperies and carpets," and the sale of goods by a seller who does not arrange or perform any installation.
Subdivision 5 of GBL 770 (revision of May 29, 2020) defines a home improvement contractor as a person or business whose home improvement contracts with all customers total more than $1,500 in cash price during any 12 consecutive months. Subdivision 6 applies the contract rules to agreements over $500.
Local contractor licensing and the three-day cancellation right are described on leads in New York.
Filters New York flooring buyers use
Because New York housing ranges from detached houses to condominiums and co-ops, programs here can add property type to the usual fields:
- Owner status and property type: house owner, condominium owner or co-op shareholder; renters are excluded.
- Material and rooms: hardwood, tile, vinyl plank or carpet, kept as separate choices, and the number of rooms.
- ZIP code: borough, county or upstate ZIP codes that match an installer's service area.
- Move-in timing: whether the owner bought recently.
Where buyers filter in New York
The six largest metro areas in New York State are below, with Census Bureau estimates for July 1, 2025. New York-Newark-Jersey City extends into New Jersey, and its figure is for the whole metro area; the other five are entirely within the state. Every program is still set by ZIP code.
- New York-Newark-Jersey City, NY-NJ: 20,112,448 (July 1, 2025 estimate, whole metro area)
- Buffalo-Cheektowaga: 1,155,653 (July 1, 2025 estimate)
- Rochester: 1,056,149 (July 1, 2025 estimate)
- Albany-Schenectady-Troy: 915,835 (July 1, 2025 estimate)
- Kiryas Joel-Poughkeepsie-Newburgh: 718,377 (July 1, 2025 estimate)
- Syracuse: 652,273 (July 1, 2025 estimate)
Source: Metropolitan and Micropolitan Statistical Area population estimates, Vintage 2025 (cbsa-est2025-alldata), U.S. Census Bureau.
Consent records for New York flooring leads
The homeowner's consent record goes out with each New York flooring lead, with the opt-in text and a timestamp. New York's calling hours and other telemarketing rules are in the state telemarketing laws table, and leads in New York covers the state for all of Summit's verticals.
New York flooring lead questions
Does New York General Business Law 770 mention flooring?
Yes. GBL 770(3) (revision of May 29, 2020) lists flooring among home improvements, and excludes the sale or installation of decorative goods or services such as draperies and carpets. This is general information, not legal advice.
How many New York homes were built before 1940?
2,598,944 housing units, in the Census Bureau's table B25034 (ACS 5-year 2020-2024), more than in any other state.
Are New York co-op owners included in flooring leads?
Buyers decide. Owner status and property type are lead fields, so a program can include or exclude co-op shareholders and condominium owners and set ZIP codes by borough or county.
How many New York owners moved in during 2020 or later?
496,383 owner households, per table B25038 (ACS 5-year 2020-2024).
Request New York flooring leads
Email us the New York ZIP codes you cover, your daily volume or caps and how you take delivery. ReturnReturnA buyer's request for credit on a lead that fails agreed standards, such as a disconnected number, a duplicate or a lead outside the filters. Glossary terms are agreed on the onboarding call, before you go live.
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