Iowa solar leads

Single-family detached homes make up 72.2% of Iowa housing, the fourth highest share of any state in the Census Bureau’s 2020-2024 table B25024, and Iowa Code 476.49 sets rooftop billing. Summit Leads supplies solar leads in Iowa by real-time ping/post, with filters and routing agreed during onboarding.

Summit Leads sells solar leads by real-time ping/post. Filters and routing are agreed during onboarding.

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Mostly detached housesBilling methods set in statuteValue of solar review aheadCounty table of owner homes

Iowa facts for solar lead buyers

FactValue Source
Single-family detached homes as a share of all housing units72.2% (1,038,172 of 1,437,699 housing units; ACS 5-year 2020-2024, table B25024), the fourth highest of the 50 statesTable B25024, Units in Structure: Iowa (ACS 5-Year 2020-2024) U.S. Census Bureau
Owner-occupied single-family detached homes850,740, or 90.2% of 943,396 owner-occupied homes (ACS 5-year 2020-2024, table B25032)Table B25032, Tenure by Units in Structure: Iowa (ACS 5-Year 2020-2024) U.S. Census Bureau
Small-scale solar PV capacity, July 2026411.5 MW (EIA estimate, July 2026), the 25th highest of the 49 states with an EIA estimateElectric Power Monthly, Table 6.2.B: Net Summer Capacity Using Primarily Renewable Energy Sources and by State U.S. Energy Information Administration
Small-scale solar PV capacity, July 2025362.3 MW (EIA estimate, July 2025): 49.2 MW, or 13.6%, was added by July 2026Electric Power Monthly, Table 6.2.B: Net Summer Capacity Using Primarily Renewable Energy Sources and by State U.S. Energy Information Administration
Solar resource in Des Moines, the largest city4.72 kWh per square meter per day on a fixed, south-facing array tilted 20 degrees (PVWatts version 8, typical-year data, checked October 9, 2026)PVWatts Calculator (version 8): Des Moines, Iowa National Laboratory of the Rockies (formerly NREL)
Average residential electricity price, 202413.40 cents per kWh (2023: 13.31 cents; EIA Form EIA-861 data, 2024)Electric Power Annual, Table 2.10: Average Price of Electricity to Ultimate Customers by End-Use Sector, by State U.S. Energy Information Administration
Billing methods for rooftop and other distributed generationEach rate-regulated electric utility files a net billing or an inflow-outflow billing tariff (Iowa Code 476.49(3), 2026)Iowa Code 476.49, Billing methods for distributed generation customers (Iowa Code 2026) Iowa Legislature
Size limit for an eligible distributed generation facilityBehind the meter, up to 1 MW AC and able to produce no more than 110% of the customer’s annual use (Iowa Code 476.49(1)(e), 2026)Iowa Code 476.49, Billing methods for distributed generation customers (Iowa Code 2026) Iowa Legislature
Outflow purchase rate before a value of solar rateThe applicable retail volumetric rate, kept for 20 years even if ownership changes (Iowa Code 476.49(3)(b)(5), 2026)Iowa Code 476.49, Billing methods for distributed generation customers (Iowa Code 2026) Iowa Legislature
Trigger for a value of solar proceedingA utility petition after July 1, 2027, or a 5% statewide distributed generation penetration rate, whichever comes first (Iowa Code 476.49(4), 2026)Iowa Code 476.49, Billing methods for distributed generation customers (Iowa Code 2026) Iowa Legislature
Statewide distributed generation penetration, 20253.90%: 317.7 MW of eligible facilities against 8,142 MW of 2024 peak demand for the two rate-regulated utilities (IUC, checked October 9, 2026)On-site (Distributed) Generation Iowa Utilities Commission
License for electrical installation businessesOnly a licensed electrical contractor may engage in the business of providing new electrical installations; the chapter defines no separate solar class (Iowa Code 103.8, 2026)Iowa Code chapter 103, Electricians and Electrical Contractors (Iowa Code 2026) Iowa Legislature

Last reviewed: October 9, 2026. A summary for education, not legal advice.

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Small-scale solar installed in Iowa

Small-scale solar is the EIA’s term for systems below 1 MW, mainly on homes, farms and business roofs. In the Electric Power Monthly, Table 6.2.B, Iowa’s estimate reached 411.5 MW in July 2026, up from 362.3 MW in July 2025. That is 49.2 MW added in a year, a rise of 13.6%, and puts Iowa 25th among the states.

Estimated small-scale solar PV capacity in Iowa (EIA Electric Power Monthly, Table 6.2.B)
MonthCapacity (MW)Source
July 2025362.3EIA EPM Table 6.2.B, July 2025
July 2026411.5EIA EPM Table 6.2.B, July 2026

The capacity figure counts systems already connected. It is useful to companies that sell add-on panels, storage or service as well as new systems, but it is not a count of homeowners asking for quotes.

Sunlight at Des Moines

The PVWatts calculator, built at NREL and now hosted by the National Laboratory of the Rockies, turns typical-year weather into the solar energy that reaches a panel. For Des Moines, Iowa’s largest city in the Census Bureau’s July 1, 2025 estimates, the result is 4.72 kWh per square meter per day (checked October 9, 2026).

The method behind the number: PVWatts version 8 with its default array, fixed on an open rack, pointed south and tilted 20 degrees, at the city’s Census gazetteer location, using the National Solar Radiation Database typical year. A different town or roof pitch changes the result; it serves to compare places, not to predict one home’s output.

Iowa residential electricity price

Average residential prices for Iowa from the EIA’s state table, averaged over every utility in the state, are listed here as sourced facts only.

Average residential electricity price in Iowa (EIA Electric Power Annual, Table 2.10)
YearCents per kWhSource
202313.31EIA Electric Power Annual, Table 2.10
202413.40EIA Electric Power Annual, Table 2.10

How Iowa bills rooftop solar

This section is general information, not legal advice. It summarizes official sources as of October 9, 2026; check the current text of each rule before relying on it.

Iowa’s rule for rate-regulated utilities is a statute, Iowa Code 476.49 (Iowa Code 2026, checked October 9, 2026). It applies to an eligible distributed generation facility: one behind the customer’s meter, interconnected with the utility, no larger than 1 MW AC, able to produce no more than 110% of the customer’s yearly use and meant to serve only the site. Each rate-regulated utility files one of two tariffs:

  • Net billing: the netting period is the monthly billing period, exported energy is credited in kilowatt-hours for future bills, and leftover kilowatt-hours after twelve months are cashed out at the utility’s avoided cost rate, half to the customer and half to the low-income energy assistance program (Iowa Code 476.49(3)(a), 2026).
  • Inflow-outflow billing: energy is measured hourly or more often, and exports are credited in dollars at the outflow purchase rate. Until a value of solar rate is approved, that rate is the retail volumetric rate, fixed for 20 years (Iowa Code 476.49(3)(b), 2026).

The Iowa Utilities Commission lists the inflow-outflow tariffs it approved for the two rate-regulated utilities in November and December 2020, and says its interconnection standards are in 199 IAC chapter 15 for all utilities and chapter 45 for the rate-regulated ones (checked October 9, 2026). Neither method may add fees that other customers in the same rate class do not pay.

The statute also sets a later step. Under subsection 4, the commission opens a value of solar proceeding when a utility petitions after July 1, 2027 or when statewide distributed generation penetration reaches 5%, whichever is earlier. The commission’s published rate for 2025 was 3.90%: 317.7 MW of eligible facilities against a combined 2024 peak demand of 8,142 MW, up from 1.55% in 2020.

Iowa electrical licensing and solar work

This section is general information, not legal advice. It summarizes official sources as of October 9, 2026; check the current text of each rule before relying on it.

Iowa has no license class written for solar. Electrical work falls under Iowa Code chapter 103, administered by the electrical examining board (Iowa Code 2026, checked October 9, 2026). Section 103.8 says no one except a licensed electrical contractor may engage in the business of providing new electrical installations, defined in section 103.1 as the installation of electrical wiring, apparatus and equipment for light, heat, power and other purposes. Section 103.11 requires a master or journeyman license, or work under one, to wire or install that equipment for another person.

Under section 103.1, an electrical contractor must hold or employ a class A or class B master electrician license and also be registered as a contractor under chapter 91C. A buyer that places Iowa solar requests with installers can ask which licensed electrical contractor does the wiring on each job.

Iowa’s detached homes and owners

Few states lean as heavily on the single-family house. The Census Bureau’s table B25024 (ACS 5-year 2020-2024) counts 1,038,172 detached single-family homes among Iowa’s 1,437,699 housing units: 72.2%, behind only three states. In table B25032, 850,740 of 943,396 owner-occupied homes are detached, or 90.2%.

Housing age and home values are on Iowa window replacement leads, and furnaces, propane and degree days are on Iowa HVAC leads, so they are left off this page.

Iowa counties by owner-occupied detached homes

The ten Iowa counties with the most owner-occupied single-family detached homes, from the ACS 5-year 2020-2024 county table B25032, with each county’s owner-occupied homes and detached share. The table is about housing only and does not show where leads come from.

Ten Iowa counties with the most owner-occupied detached homes, ACS 5-year 2020-2024
CountyOwner-occupied detached homesOwner-occupied homesDetached share of owner homesSource
Polk120,356138,30987.0%ACS 2020-2024, B25032 (county)
Linn59,63870,27484.9%ACS 2020-2024, B25032 (county)
Scott45,39151,17688.7%ACS 2020-2024, B25032 (county)
Black Hawk32,57636,13990.1%ACS 2020-2024, B25032 (county)
Johnson27,80137,60573.9%ACS 2020-2024, B25032 (county)
Dubuque27,30630,06290.8%ACS 2020-2024, B25032 (county)
Woodbury25,50927,75491.9%ACS 2020-2024, B25032 (county)
Dallas24,81729,32684.6%ACS 2020-2024, B25032 (county)
Pottawattamie24,66826,31193.8%ACS 2020-2024, B25032 (county)
Story18,44721,59985.4%ACS 2020-2024, B25032 (county)

Together the ten hold 406,509 of the state’s 850,740 owner-occupied detached homes in the 2020-2024 ACS, less than half; the rest are spread over the state’s other counties. Johnson County has the lowest detached share in the ten at 73.9%, while Pottawattamie reaches 93.8%.

Planning Iowa solar coverage from these numbers

Iowa combines a housing stock dominated by owner-occupied houses with a statute that fixes how exports are credited for now and schedules a review. A buyer setting up Iowa coverage can take three points from the data:

  • Most owners live in detached houses. With 90.2% of owner-occupied homes detached in the 2020-2024 ACS, housing type narrows few ZIP code lists; the area an installer can reach matters more.
  • Rural counties matter. Over half of the owner-occupied detached homes are outside the ten largest counties in the ACS county data, so a coverage map drawn only around metro areas leaves much of the housing out.
  • The billing rule has a review date. Iowa Code 476.49 allows a value of solar petition after July 1, 2027, while facilities on the retail outflow rate keep it for 20 years, a point installers explain on the first call.

Nothing in these points counts leads or says where they originate. They summarize Iowa’s housing, the solar already installed and the billing law.

What Iowa solar buyers filter on

Iowa solar buyers normally screen requests on a short list of fields, each tied to a fact on this page:

  • Homeowner status: the owner signs for the system; owner-occupied detached homes are counted above.
  • Project type: the general kind of solar project the homeowner asked about; the precise options are set when the solar form is final.
  • Timeframe: whether the homeowner plans to install soon or is gathering information.
  • ZIP code: the ZIP codes a buyer’s installers reach, including rural ones outside the ten counties in the table.

The filters for Iowa solar leads are agreed with each buyer during onboarding. Exclusive or shared routing for solar leads is agreed with each buyer during onboarding. A sample solar lead shows the fields.

Where buyers filter in Iowa

Iowa installers often run crews from a metro area into the surrounding farm counties. The six largest metro areas with Iowa counties, from the Census Bureau’s July 1, 2025 estimates, are below; the Davenport figure includes the Illinois side. Each buyer’s coverage area is agreed during onboarding, inside these metro areas or outside them.

  • Des Moines-West Des Moines: 758,539 (July 1, 2025 estimate)
  • Davenport-Moline-Rock Island, IA-IL (whole metro area): 380,452 (July 1, 2025 estimate)
  • Cedar Rapids: 279,285 (July 1, 2025 estimate)
  • Iowa City: 182,711 (July 1, 2025 estimate)
  • Waterloo-Cedar Falls: 169,189 (July 1, 2025 estimate)
  • Ames: 128,090 (July 1, 2025 estimate)

Source: Metropolitan and Micropolitan Statistical Area population estimates, Vintage 2025 (cbsa-est2025-alldata), U.S. Census Bureau.

Consent records for Iowa solar leads

Each Iowa solar lead carries the TCPATCPAThe Telephone Consumer Protection Act, the federal law that governs telemarketing calls and texts, autodialers, prerecorded voice messages and the Do Not Call Registry. Glossary consent record captured on the form. Iowa calling rules beyond the federal law are noted in the Iowa row of the state telemarketing laws table, and buyers comparing every Summit verticalVerticalThe industry or product category a lead belongs to, such as roofing or car accident. Glossary in the state can start at leads in Iowa.

Iowa solar lead questions

What is inflow-outflow billing for Iowa solar customers?

A method under Iowa Code 476.49(3)(b) in which energy is measured hourly or more often and exports are credited in dollars at the outflow purchase rate, which is the retail volumetric rate for 20 years until a value of solar rate is approved. This is general information, not legal advice.

When could Iowa move rooftop solar to a value of solar rate?

The Iowa Utilities Commission opens that proceeding after a utility petition filed after July 1, 2027, or when statewide distributed generation penetration reaches 5%; the 2025 rate it published was 3.90%. This is general information, not legal advice.

Is there a solar installer license in Iowa?

Not as a separate class. Iowa Code 103.8 reserves the business of new electrical installations to licensed electrical contractors, and section 103.11 requires an electrician license to wire or install equipment for others. This is general information, not legal advice.

How much of Iowa’s owner housing is detached houses?

90.2%: 850,740 of 943,396 owner-occupied homes in the Census Bureau’s ACS 5-year estimates for 2020-2024 (table B25032).

Do Iowa solar buyers have to take the whole state, or can they pick ZIP codes?

Coverage and filters are agreed with each buyer during onboarding; email us the ZIP codes you want covered.

Request Iowa solar leads

Email us the Iowa ZIP codes you cover, your daily volume or caps and how you take delivery. ReturnReturnA buyer's request for credit on a lead that fails agreed standards, such as a disconnected number, a duplicate or a lead outside the filters. Glossary terms are agreed on the onboarding call, before you go live.

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  • No setup fee and no monthly fee. You pay only for leads delivered that match your filters.
  • Start with a small test volume and scale when the numbers work.
  • MVA and home improvement leads are exclusive by default: each lead is sold to one buyer.
  • Return terms are agreed on the onboarding call, before you go live.
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