New Jersey solar leads

The solar resource at Newark

Newark is New Jersey’s largest city in the Census Bureau’s July 1, 2025 estimates. There, the PVWatts model, developed by NREL and now run by the National Laboratory of the Rockies, estimates 4.62 kWh per square meter per day (checked October 9, 2026).

How it was calculated: PVWatts version 8 with its standard inputs, a fixed open-rack array facing south at a 20-degree tilt, at Newark’s Census gazetteer point, with National Solar Radiation Database typical-year weather. Real roofs differ in angle, direction and shade, so the value is a shared benchmark across states rather than an estimate for any single home.

New Jersey net metering rules

The Board of Public Utilities sets net metering in New Jersey, and its Clean Energy Program explains the rules on its net metering and interconnection page (checked October 9, 2026). Every electric utility the BPU regulates, and every electric supplierSupplierAny company that provides leads to a buyer, whether it generates them itself or brokers them from publishers. Glossary, must offer net metering to retail customers who generate with renewable systems. To qualify, a system’s generating capacity cannot exceed the customer’s annual electric needs.

When a system produces more than the home uses, the excess is credited at the full retail value, and the credits are netted over an annual period. At the end of that twelve-month period, any excess still left is credited at the wholesale value of electricity. The page also notes a timing detail from N.J.A.C. 14:8-4.3(j): if a net metered customer switches electric supplier or changes its anniversary date, the remaining excess is credited at the wholesale rate and a new twelve-month cycle begins.

Interconnection is a separate step. The BPU requires an interconnection agreement with the electric distribution company, and the interconnection rules use three levels of review depending on the size of the generator and other criteria. For a home installer, the anniversary date and the supplier question are the parts of the rule a homeowner is most likely to raise.

New Jersey solar and storage programs

The state’s incentive for new net metered home systems is the Administratively Determined Incentive Program, a part of the Successor Solar Incentive created under P.L. 2021, c. 169. It covers net metered residential and non-residential projects, remote net metering and community solar of 5 MW (dc) or less. By an order dated May 21, 2026, the BPU set the Energy Year 2027 capacity blocks and told the registration manager to accept residential registrations first come, first served until the block is full or until June 1, 2027, whichever comes first (checked October 9, 2026). A facility may not obtain permission to operate before it is accepted into the program.

Home batteries have their own proposal. On September 1, 2026 the BPU released a straw proposal for the Garden State Energy Storage Program that would add about 150 MW of distributed storage, including behind-the-meter home batteries, toward a state goal of 2,000 MW of energy storage by 2030. Comments closed September 10, 2026, and the proposal describes performance-based payments over a 10-year term. This page lists no incentive values; the ADI page publishes them by market segment.

New Jersey counties by owner-occupied detached homes

The ten counties with the most owner-occupied single-family detached homes, with all owner-occupied homes and the detached share. Source: ACS 5-year 2020-2024, table B25032, county level. The counts describe the housing stock, not where solar requests are made.

Gloucester County has the highest detached share in the list at 86.5%, and Essex County the lowest at 68.2%, in the 2020-2024 county data. Ocean and Monmouth, on the shore, rank second and third by count.

Filters for New Jersey solar buyers

A New Jersey solar campaign is usually defined by a short set of lead fields, each linked to a fact on this page:

• Homeowner status: an owner is needed to sign for a system; most New Jersey owners live in detached homes.
• Project type: the general kind of solar project requested; the exact options are set when the solar form is finalized.
• Timeframe: whether the homeowner intends to proceed soon or is researching.
• ZIP code: the towns an installer covers, using the county shares to see where detached owner homes are concentrated.

The filters for New Jersey solar leads are agreed with each buyer during onboarding. Exclusive or shared routing for solar leads is agreed with each buyer during onboarding. The sample solar lead shows the field list.

Request New Jersey solar leads

Email us the New Jersey ZIP codes you cover, your daily volume or caps and how you take delivery. ReturnReturnA buyer's request for credit on a lead that fails agreed standards, such as a disconnected number, a duplicate or a lead outside the filters. Glossary terms are agreed on the onboarding call, before you go live.